Director, Programmatic Ad Sales & Growth

Jobtailor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor in New York is seeking a senior programmatic salesperson to lead growth across national agencies, brands, and programmatic buying teams. You will own the end-to-end deal cycle from discovery to renewal, crafting compelling narratives that align client objectives with inventory, data, and measurement capabilities.

The ideal candidate has 5+ years in digital media sales and deep knowledge of programmatic buying, PMPs, direct deals, and audience activation.

Qualifications

• Significant experience in programmatic advertising, digital media, publisher sales, ad technology, or a related commercial role.
• Ideally 5+ years in a selling role.
• Strong understanding of programmatic buying and selling, including PMPs, curated supply, direct deals, audience activation, and the agency decision-making process.
• Proven record of building senior agency and advertiser relationships and converting them into durable revenue.
• Ability to sell strategic positioning and operational details, from packaging through deal setup, delivery, and optimization.
• Excellent communication, presentation, negotiation, and organizational skills.
• Collaborative leadership style and ability to create momentum across teams.
• Deeper understanding of CTV inventory is a plus.
• Right to work in the U.S. without immigration sponsorship.

Responsibilities

• Define and execute commercial growth strategy across national agencies, brands, holding-company trading desks, and programmatic buying teams.
• Develop new business and expand existing relationships through programmatic direct, private marketplace, preferred, programmatic guaranteed, and curated deal opportunities.
• Position Hearst News as a premium omnichannel marketplace spanning local and national audiences across Web, App, and CTV.
• Build and manage a disciplined sales pipeline.
• Build trusted relationships with agency investment teams, programmatic leads, data and activation teams, and senior brand stakeholders.
• Lead consultative conversations connecting client objectives to inventory, audience, data, and measurement capabilities.
• Create solutions combining display, video, and CTV supply with addressable audiences, contextual signals, suitability controls, and first-party data.
• Represent customer needs internally and own opportunities from discovery through proposal, activation, optimization, and renewal.
• Stay current on DSP and SSP dynamics, identity, privacy, CTV, data collaboration, supply-path efficiency, measurement, and buyer expectations.
• Translate Hearst News capabilities into differentiated narratives for sellers and buyers.
• Partner with Strategy & Operations, Technical Ad Management, Analytics, Product, and Data on pricing, packaging, inventory allocation, deal execution, and performance insights.
• Bring customer feedback into product development and identify commercial opportunities.
• Collaborate across Hearst teams to create integrated advertiser opportunities.
• Troubleshoot issues, improve buyer experience, and protect campaign performance.
• Coach and develop junior sellers and establish strong sales operating habits.
• Report to the SVP, Programmatic Strategy.

Skills

Programmatic Advertising

Digital Media Sales

Agency Relationship Management

Consultative Selling

CTV Inventory Knowledge

Tools

DSP

SSP

Ad Technology

Job description

Jobtailor in New York is seeking a senior programmatic salesperson to lead growth across national agencies, brands, and programmatic buying teams. You will own the end-to-end deal cycle from discovery to renewal, crafting compelling narratives that align client objectives with inventory, data, and measurement capabilities.

The ideal candidate has 5+ years in digital media sales and deep knowledge of programmatic buying, PMPs, direct deals, and audience activation.