Programmatic Sales Lead — Hybrid, High-Impact Media Growth

The Guardian; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

401(k) Match

Healthcare coverage

Hybrid schedule

PTO + holidays

Job summary

The Guardian US in New York is seeking a Programmatic Sales Lead to drive revenue growth across programmatic channels. You will build relationships with agencies, brands, and technology partners and maximize programmatic revenue through deal-based activity.

Reporting to the Head of Programmatic Sales, this hybrid role requires 5+ years in digital advertising, deep AdTech knowledge, excellent communication, and a passion for mission-driven media. Located in NYC preferred.

Qualifications

• 5+ years of digital advertising experience with a focus on programmatic sales, account management, or platform-side business development.
• Proven success closing programmatic revenue partnerships with agencies and brands.
• Deep understanding of AdTech ecosystem including DSPs/SSPs, DMPs, ad servers, and data targeting strategies.

Responsibilities

• Lead programmatic revenue growth and build strong marketplace visibility.
• Develop and manage a robust pipeline of programmatic partnerships through deals and PMPs.
• Specialize in relationships with trading desks, DSPs, agencies, and client teams for top-of-mind programmatic planning.
• Collaborate with Direct sales to activate partners and pursue new opportunities.
• Provide forecasting, reporting, and insights for optimization and renewals.

Skills

Programmatic sales

Account management

AdTech

Data-driven

Client facing

Education

Bachelor's degree in relevant field

Tools

Ad servers

DSPs/SSPs

DMPs

Job description

The Guardian US in New York is seeking a Programmatic Sales Lead to drive revenue growth across programmatic channels. You will build relationships with agencies, brands, and technology partners and maximize programmatic revenue through deal-based activity.

Reporting to the Head of Programmatic Sales, this hybrid role requires 5+ years in digital advertising, deep AdTech knowledge, excellent communication, and a passion for mission-driven media. Located in NYC preferred.