Director, Product Marketing

Bradycorp; Good Hope (WI); On-site; USD 180,000 - 260,000; Full time

Job summary

Brady Corporation seeks a Director of Product Marketing for North America to drive market-led growth across a multi-product, multi-industry portfolio. You will work between Global Product Management, Operations, Sales, and Marketing to translate complex solutions into compelling value propositions.

You will lead a high-performing team, turning strategy, forecasts, and pricing into local momentum while monitoring regional standards and competitor moves.

Qualifications

• Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize regional pricing strategies.
• Launch Execution: Lead commercial product launches across teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align global product plans with local revenue team priorities.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer Experience: Improve the end-to-end buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.

Responsibilities

• Regional Plan & KPIs: Create and execute the regional product marketing plan with KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize pricing for the region.
• Launch Execution: Lead commercial launches across internal and external teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align local revenue priorities with global product plans.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer Experience: Optimize the buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.

Job description

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.

Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.

• Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize global pricing for the region.
• Launch Execution: Lead commercial product launches across all internal and external teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align global product plans with local revenue team priorities.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer Experience: Optimize the end-to-end buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.