Performance Marketing Manager

Brady Corporation; Salt Lake City (UT); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive insurance coverage

Generous 401(k) with company match

Paid time off and holidays

Education reimbursement opportunities

Job summary

A leading identification solutions provider is seeking a Performance Marketing Manager in Salt Lake City, Utah. This role focuses on designing and executing multi-channel marketing strategies, managing a digital budget, and leading analytics initiatives to enhance revenue growth. The ideal candidate has over 5 years of performance marketing experience and a strong background in digital analytics. Benefits include comprehensive insurance, 401(k) matching, and generous paid time off.

Qualifications

• 5+ years of experience in performance marketing.
• 3+ years managing PPC, SEO, and email channels.
• Expertise in using data to influence decision-making.

Responsibilities

• Design and execute multi-channel marketing strategies.
• Manage a digital budget and deliver accurate forecasts.
• Develop marketing analytics and performance dashboards.

Skills

Performance marketing

Data analysis

SEO

PPC

Email marketing

Campaign management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

MarTech tools

Job description

Overview

Join to apply for the Performance Marketing Manager role at Brady Corporation.

What You Will Be Doing

• Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue.
• Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets.
• Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV.
• Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement.
• Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue.
• Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results.
• Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth.

What You Will Need To Be Successful

• Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field.
• 5+ years of proven experience leveraging performance marketing to drive measurable revenue growth.
• 3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display).
• Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI.
• Expertise in campaign management across paid search, organic search, email, and display.
• Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives.
• Experience with A/B and multivariate testing methodologies to measure incrementality.
• Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery).
• Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates).
• Preferred experience driving growth in both B2C and B2B environments.
• Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights.

About Brady

Brady Corporation is a global provider of identification solutions. As part of Brady’s portfolio, PDC serves healthcare, government, education, entertainment and hospitality with identification products and solutions. Brady is a diversified organization with a long history and a broad global presence.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• Employee Resource Groups for networking, development, and volunteer opportunities
• Employee Assistance Program and wellness programs
• Dress-for-your-day dress code
• Charitable contributions matched through Brady’s Matching Gift program

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Manufacturing

EEO statements: Brady Corporation is an equal opportunity employer. Referrals increase your chances of interviewing at Brady Corporation.