Director, Lifecycle Marketing - PLG

Seamless.AI; Northern (KY); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Remote-first environment

Wellness reimbursement

Paid time off & parental leave

Job summary

Seamless is seeking a Director of Lifecycle Marketing with a PM-led, B2B SaaS focus to drive product-led growth and high-touch activation. You will own end-to-end lifecycle journeys across freemium, trials, and expansion, coordinating Marketing, Product, Sales, and Revenue Operations to improve activation and revenue.

The role demands hands-on execution, strong analytics, and the ability to scale AI-enabled automations while shaping a remote-first, high-impact GTM engine.

Qualifications

• 5+ years of lifecycle marketing, PLG growth, CRM marketing, or demand gen in B2B SaaS or tech.
• Experience building lifecycle journeys from strategy to execution.
• Experience in freemium, free trial, self-serve, sales-assisted, or hybrid PLG motions.
• Able to connect lifecycle programs to revenue outcomes with data-driven decisions.

Responsibilities

• Design, build, and optimize multi-channel lifecycle programs across email, in-app messaging, SMS, and other channels.
• Create nurture, activation, conversion, retention, and expansion programs for prospects, free users, trials, customers.
• Build segmentation strategies based on persona, company size, funnel stage, and product behavior.
• Develop lead scoring, product-qualified signals, routing logic, and sales handoff processes.
• Identify friction in product flows and partner with Product, Engineering, UX, and Data to improve conversion.
• Manage lifecycle automation infrastructure including tools like Customer.io, HubSpot, and N8N.
• Document workflows, playbooks, and performance learnings to support scalability.

Skills

Lifecycle marketing

PLG growth

Marketing automation

CRM marketing

Experimentation

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in Marketing or Business

Tools

Customer.io

HubSpot

Marketo

Braze

Salesforce Marketing Cloud

N8N

Job description

Seamless has historically been a sales-led company. Every customer, from an individual user to a large enterprise account, has moved through a sales-assisted motion.

As we continue scaling, we are building a stronger product-led and self-serve growth engine that allows lower-touch users to activate, convert, expand, and succeed more efficiently, while allowing Sales to focus on larger, higher-value opportunities.

We are looking for a Director, Lifecycle Marketing - PLG to help build that engine.

This is not a traditional lifecycle email role. This is a builder role for someone who understands that lifecycle marketing is the connective tissue between Marketing, Product, Sales, Customer Success, Revenue Operations, Data, and the customer experience.

You will own the journeys, systems, automation, segmentation, and product-led growth motions that help turn interest into activation, activation into revenue, and revenue into long-term expansion.

The right person has deep experience working across freemium, free trial, self-serve, sales-assisted, and hybrid PLG motions. You know how to identify friction in the customer journey, use product and behavioral data to prioritize opportunities, and partner with Product, Engineering, Sales, and Revenue Operations to improve the moments that drive conversion.

You will have the autonomy to assess what exists, identify the highest-impact opportunities, build scalable programs, and help shape how Seamless evolves from a primarily sales-led motion into a more efficient product-led and sales-assisted revenue engine.

What You’ll Own

• Own the end-to-end lifecycle and PLG strategy across prospect, free user, trial, customer, expansion, and retention journeys.
• Build lifecycle programs that improve freemium, free trial, self-serve, sales-assisted, and hybrid PLG conversion.
• Improve the path from signup to value by identifying friction, simplifying user journeys, and creating timely lifecycle touchpoints across email, in-app, SMS, and other channels.
• Strengthen segmentation, lead scoring, product-qualified signals, routing logic, and behavioral triggers so Sales receives higher-quality opportunities at the right time.
• Partner with Product, Engineering, UX, Data, Sales, Customer Success, Revenue Operations, Demand Generation, and Product Marketing to improve the full customer journey.
• Build onboarding and engagement programs that reduce time-to-value, increase meaningful product adoption, and improve retention.
• Create documented workflows, reusable playbooks, lifecycle maps, testing plans, and AI-first automations that can scale with the business.
• Track lifecycle impact through activation, trial-to-paid conversion, free-to-paid conversion, self-serve revenue, MQL/PQL quality, pipeline influence, expansion, retention, and churn reduction.
• Use experimentation, customer insight, and product behavior to continuously improve messaging, timing, segmentation, CTAs, journey logic, and product-led conversion.

Your Mandate

Over the next 12 to 18 months, you will help Seamless:

• Build a high-performing lifecycle and customer engagement engine.
• Improve freemium, free trial, self-serve, and product-led conversion.
• Increase activation and reduce time-to-value for new users.
• Strengthen product-qualified signals and sales handoffs.
• Improve conversion across the full journey, from signup to expansion.
• Build scalable automation, segmentation, and AI-enabled workflows.
• Partner cross-functionally to improve not just messaging, but the product and customer experience.
• Help create a more efficient go-to-market model where Sales can focus on the highest-value opportunities.

What Success Looks Like in Your First 90 Days

During your first 90 days, you will:

• Complete a full audit of the current lifecycle journey across prospects, free users, trials, customers, and expansion opportunities.
• Identify the biggest friction points across signup, onboarding, activation, conversion, upgrade, retention, and sales handoff.
• Establish the core lifecycle metrics and reporting needed to measure performance.
• Recommend immediate quick wins and longer-term structural improvements.
• Build alignment with Marketing, Product, Sales, Customer Success, Revenue Operations, Data, and Engineering on lifecycle priorities.
• Present a prioritized roadmap for improving PLG conversion, activation, self-serve revenue, sales efficiency, and lifecycle performance.

Responsibilities

• Design, build, and optimize multi-channel lifecycle programs across email, in-app messaging, SMS, lifecycle automation, paid audience syncs, and other relevant touchpoints.
• Create nurture, activation, conversion, retention, and expansion programs for prospects, free users, trials, customers, and product-qualified opportunities.
• Build segmentation strategies based on persona, company size, funnel stage, use case, firmographic data, product behavior, usage signals, and revenue potential.
• Develop lead scoring, product-qualified lead signals, routing logic, and sales handoff processes that improve opportunity quality and sales efficiency.
• Identify friction in product flows and partner with Product, Engineering, UX, and Data to improve conversion-critical moments.
• Manage lifecycle automation infrastructure, including tools such as Customer.io, HubSpot, Claude, N8N, audience segmentation, behavioral triggers, workflow logic, and documentation.
• Partner with Product Marketing and Demand Generation to align lifecycle programs with acquisition strategy, messaging, positioning, conversion paths, and revenue goals.
• Monitor performance across activation, engagement, conversion, trial-to-paid, free-to-paid, self-serve revenue, retention, expansion, MQL velocity, PQL quality, and pipeline influence.
• Design and run A/B tests across messaging, timing, CTAs, offers, segmentation, product behavior triggers, and journey logic.
• Document lifecycle journeys, automation workflows, testing plans, playbooks, and performance learnings to support long-term scalability.

Skills and Experience

We are looking for a hands-on lifecycle and PLG builder who has:

• 5+ years of experience in lifecycle marketing, PLG growth, CRM marketing, growth marketing, marketing automation, or demand generation within a B2B SaaS, product-led, sales technology, data, AI, or high-growth technology company.
• Demonstrated experience building and optimizing lifecycle journeys from strategy through hands-on execution.
• Experience working in or building freemium, free trial, self-serve, sales-assisted, or hybrid PLG motions.
• Proven ability to connect lifecycle programs to revenue outcomes such as activation, conversion, pipeline, bookings, expansion, retention, or churn reduction.
• Experience using product behavior, funnel data, customer insights, and experimentation to identify and improve high-impact growth opportunities.
• Experience partnering cross-functionally with Product, Engineering, Sales, Customer Success, Revenue Operations, Data, Demand Generation, and Product Marketing.
• Strong written communication skills with the ability to create clear, compelling lifecycle messaging.
• Strong analytical skills with the ability to translate performance data into practical recommendations for Marketing, Product, Sales, Revenue Operations, Customer Success, and leadership.
• A bias toward experimentation, rapid iteration, practical execution, and measurable business outcomes.
• Comfort operating in ambiguity, building from scratch, and making decisions with imperfect data.

Marketing Automation and Systems

Experience with platforms such as:

• Customer.io
• HubSpot
• Marketo
• Braze
• Salesforce Marketing Cloud
• N8N
• Codex
• Similar marketing automation, AI, CRM, or workflow tools

Technical and Data Skills

Experience with:

• Salesforce or similar CRM systems
• Segment or similar customer data platforms
• Amplitude, Mixpanel, GA4, or similar product analytics tools
• Lead scoring and routing models
• Behavioral triggers and event-based journeys
• Landing page and conversion testing tools
• Workflow automation tools
• AI-assisted marketing operations

Preferred Qualifications

• Experience owning or influencing a digital bookings, self-serve revenue, PLG revenue, conversion, or pipeline target.
• Experience improving signup, onboarding, activation, trial-to-paid, free-to-paid, upgrade, or expansion flows.
• Experience working in a hybrid product-led and sales-led environment.
• Experience in sales technology, revenue technology, data, AI, RevOps, or adjacent B2B SaaS categories.
• Experience using AI tools to improve lifecycle marketing, automation, segmentation, analysis, messaging, or workflow efficiency.
• Prior experience in a high-growth SaaS environment where Marketing, Product, Sales, and Customer Success worked closely to build a scalable revenue engine.

At Seamless, we invest in our employees by offering a comprehensive benefits package designed to support health, financial well-being, work-life balance, and professional growth. Eligible employees have access to benefits that currently include:

• Medical, dental, and vision insurance
• Health Savings Account and Flexible Spending Account options
• 401(k) retirement plan with company matching contributions
• Voluntary supplemental insurance options
• Employee Assistance Program
• Annual wellness reimbursement
• Paid time off, company holidays, and paid parental leave for birthing and non-birthing parents
• Remote-first work environment with home-office support

Benefits are subject to eligibility requirements and applicable plan documents and may be modified by Seamless at any time.

Seamless delivers the world’s best sales leads. Through our product, we help sales teams maximize revenue, increase sales, and easily acquire their total addressable market using artificial intelligence; by development of a robust real-time contact and company search engine as well as a suite of technically-advanced tools to support sales and lead generation. We have been recognized as one of Ohio’s fastest growing companies and have been recently ranked No. 7 in LinkedIn's Top 50 Startups of 2022, featured in Forbes as #1 Software company in Ohio in 2022, and on G2’s “Top 100 Highest Satisfaction Products for 2022” list!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Visa Sponsorship is not included in our hiring package. Applicants must be authorized to work in the U.S.