Director, Pharma Media

MERGE; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

MERGE is a marketing and technology agency seeking a Director, Pharma Media to lead day-to-day media strategy for pharma accounts, with a focus on HCP and DTC programs. You’ll partner with cross‑functional teams to deliver integrated media solutions that meet client goals.

You bring 7+ years in pharma media, agile leadership, and data‑driven planning to translate insights into impactful campaigns for health brands.

Qualifications

• 7+ years of media experience in pharma marketing.
• Deep understanding of HCP and DTC programs.
• Proven ability to translate client objectives into media strategies.

Responsibilities

• Lead day-to-day media strategy development for pharmaceutical accounts.
• Build connected HCP and DTC audience plans and activation priorities.
• Collaborate with Applied Intelligence, Discoverability, Programmatic and Social teams.
• Monitor campaigns and translate data into actionable optimizations.
• Identify growth opportunities and support new business pitches.
• Mentor junior team members and stay current on pharma marketing shifts.

Skills

Pharma marketing

HCP strategy

Audience planning

DTC programs

Cross-functional collaboration

Data-driven decision making

Leadership

Job description

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Director, Pharma Media, you will…

Help lead media strategy and delivery across one of our fastest-growing areas of pharmaceutical work. In this hands‑on leadership role, you’ll own day‑to‑day media strategy for assigned accounts, build connected HCP and DTC audience plans, and serve as a trusted partner to both clients and internal practice leads. You’ll bring the agility to adapt quickly in a changing industry, the sharp ability to connect media execution to real client goals, and the humility to collaborate seamlessly across cross‑functional teams.

What You’ll Do

• Lead Strategy & Accounts: Own day‑to‑day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs.
• Build Audience & Channel Plans: Translate client business objectives into clear audience strategies, channel recommendations, activation priorities, and optimization plans across HCP and DTC segments.
• Partner Cross‑Functionally: Collaborate closely with MERGE’s Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver seamless, fully integrated media solutions and bring data insights directly into planning.
• Guide Campaign Performance: Monitor active program performance, guide teams in translating data into actionable optimizations, and keep campaigns aligned with client objectives.
• Drive Business Growth: Help identify organic growth opportunities by introducing clients to MERGE’s differentiated offerings—such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision‑Back consulting—while supporting new business pitches.
• Develop Talent & Stay Ahead: Guide and mentor junior team members while staying continuously current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels.

What Success Looks Like You’ll elevate the strategic quality, rigor, and effectiveness of our pharma media work. Recognized as a sharp strategist and collaborative partner, you'll successfully connect audience, channel, performance, and data insights into impactful media programs that drive real results.

Who You Are

• Experienced Pharma Strategist: You bring 7+ years of media experience, including meaningful depth in pharma marketing and HCP strategy. Oncology experience—especially across integrated HCP and DTC programs—is highly desired.
• Agile & Adaptable: You navigate multiple workstreams with ease and stay naturally curious about new channels, changing search landscapes, AI, and industry developments.
• Data‑Comfortable: You have a practical understanding of how patient‑level data, MMM, attribution, and experimentation inform smarter media planning. You don't need to build data models yourself, but you easily understand findings and apply them to strategic decisions.
• Collaborative & Humble: You are a dependable team player who loves working alongside analytics, measurement, and channel specialists to deliver unified,