Director, Performance Digital Media Leader

Walmart Inc.; Hoboken (NJ); On-site; USD 110,000 - 220,000; Full time

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Job summary

Walmart Inc. in Hoboken, NJ is seeking a Director of Digital Media - Performance Media to lead and advance Walmart’s always-on performance media efforts.

This role oversees large-scale campaigns, collaborates with agencies and tech partners, and mentors a high-performing team to drive measurable business impact. The role requires strong leadership, a deep understanding of digital media strategy, and the ability to optimize campaigns through data analytics while partnering across marketing and

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 6 years' experience in marketing or related field OR 8 years' experience.
• 3 years' supervisory experience.

Responsibilities

• Lead and develop a high-performing digital media team to achieve business objectives and foster professional growth.
• Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, optimizing performance through data-driven insights and real-time adjustments.
• Collaborate with internal teams and external partners to enhance digital marketing capabilities and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Guide creative development and ensure effective execution of campaign messaging across multiple channels.
• Drive continuous process improvements and adopt emerging digital technologies to enhance campaign impact.

Skills

Leadership experience

Digital media strategy

Campaign management

Data analytics

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

8 years' experience in marketing or related field

Job description

Walmart Inc. in Hoboken, NJ is seeking a Director of Digital Media - Performance Media to lead and advance Walmart’s always-on performance media efforts.

This role oversees large-scale campaigns, collaborates with agencies and tech partners, and mentors a high-performing team to drive measurable business impact. The role requires strong leadership, a deep understanding of digital media strategy, and the ability to optimize campaigns through data analytics while partnering across marketing and