Director of Digital Media Strategy & Growth

Walmart; Hoboken (NJ); On-site; USD 132,000 - 264,000; Full time

Benefits offered by this job

Health benefits

Stock purchase

Company discounts

Paid time off (PTO)

Job summary

Walmart seeks a Director of Full-Funnel Media to lead development and execution of comprehensive media strategies aligned with business objectives. You will manage data-driven campaigns, optimize ROI, oversee budgets, and guide a high-performing team to sustain Walmart’s competitive edge in the marketplace.

The role sits within the Walmart Marketing team, collaborating across internal partners and external agencies to shape customer engagement and brand presence across digital channels.

Qualifications

• Bachelor's degree in Marketing, Business, or related field with 6 years’ experience in marketing or related field OR 8 years’ experience in marketing or related field.
• 3 years’ supervisory experience

Responsibilities

• Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning.
• Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights.
• Collaborate with internal teams and external partners to ensure effective campaign execution and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness.
• Cultivate strategic partnerships to expand digital reach and brand awareness.

Skills

Digital media leadership

Campaign management

Team leadership

Digital marketing channels

Partnership development

Budget forecasting

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Walmart seeks a Director of Full-Funnel Media to lead development and execution of comprehensive media strategies aligned with business objectives. You will manage data-driven campaigns, optimize ROI, oversee budgets, and guide a high-performing team to sustain Walmart’s competitive edge in the marketplace.

The role sits within the Walmart Marketing team, collaborating across internal partners and external agencies to shape customer engagement and brand presence across digital channels.