(USA) Director, Digital Media - Performance Media

Walmart; Hoboken (NJ); On-site; USD 180,000 - 260,000; Full time

Job summary

Walmart Marketing in Hoboken, NJ seeks a Director of Digital Media to lead on‑going performance media initiatives aligning with business goals and customer engagement.

You will mentor a high‑performing team, design strategies across channels, manage large campaigns with analytics, collaborate with internal teams and agencies, oversee budgets, and push innovation to improve ROI and customer experiences.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; 6+ years in marketing or 8+ years if applicable.
• 3 years' supervisory experience.
• Experience leading digital media initiatives and cross‑functional collaboration.

Responsibilities

• Lead and develop a high‑performing digital media team to achieve business objectives.
• Design and implement comprehensive digital media strategies aligned with Walmart's goals.
• Manage large‑scale digital campaigns, optimizing performance through data‑driven insights.
• Collaborate with internal teams and external partners to enhance capabilities.
• Oversee budget planning, forecasting, and financial performance for digital media.
• Guide creative development and ensure effective multi‑channel messaging.
• Drive continuous process improvements and adopt emerging digital technologies.

Skills

Leadership

Digital media strategy

Campaign management

Data analytics

Budget management

Collaboration

Innovation

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Position Summary...

Role summary:

The (USA) Director, Digital Media leads the development and execution of Walmart’s always on Performance media (Paid) ensuring alignment with overall marketing and business objectives. This role oversees complex digital campaigns, manages agency and technology partnerships, and drives innovation to enhance customer engagement and campaign performance. The Director mentors and develops team members, collaborates cross-functionally, and continuously refines processes to optimize results. With strong expertise in digital marketing and leadership, this position plays a critical role in advancing Walmart’s digital presence and delivering measurable business impact.

About the team:

The Walmart Marketing team leads innovative digital media strategies that engage millions of customers daily. Collaborating across departments and external partners, the team delivers impactful campaigns grounded in customer insights and brand strategy. Focused on driving growth and enhancing brand awareness, it manages complex digital initiatives across multiple channels. Team members prioritize continuous improvement, strategic decision-making, and strong partnerships. Joining this team offers the opportunity to influence commerce through creativity, adaptability, and leadership in a dynamic environment.

What you’ll do...

• Lead and develop a high-performing digital media team to achieve business objectives and foster professional growth.
• Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, optimizing performance through data-driven insights and real-time adjustments.
• Collaborate with internal teams and external partners to enhance digital marketing capabilities and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Guide creative development and ensure effective execution of campaign messaging across multiple channels.
• Drive continuous process improvements and adopt emerging digital technologies to enhance campaign impact.

What you’ll bring..

• Proven leadership experience in building and developing high-performing performance media teams.
• Expertise in digital media strategy aligned with broader marketing and business objectives.
• Strong knowledge of digital campaign management, including planning, execution, and optimization.
• Ability to collaborate effectively with internal teams, external agencies, and technology partners.
• Experience managing budgets and financial performance for multiple complex campaigns.
• Proficiency in leveraging data analytics and customer insights to inform strategy and improve ROI.
• Skilled in driving innovation and process improvements within digital marketing functions.

Minimum Qualifications...

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing

or related field.

3 years' supervisory experience

Preferred Qualifications...

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.