(USA) Director, Digital Media - Performance Media

Walmart Inc.

Hoboken (NJ)

On-site

USD 110,000 - 220,000

Full time

13 hours ago

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Job summary

Walmart Inc. in Hoboken, NJ is seeking a Director of Digital Media - Performance Media to lead and advance Walmart’s always-on performance media efforts.

This role oversees large-scale campaigns, collaborates with agencies and tech partners, and mentors a high-performing team to drive measurable business impact. The role requires strong leadership, a deep understanding of digital media strategy, and the ability to optimize campaigns through data analytics while partnering across marketing and

Qualifications

Bachelor's degree in Marketing, Business, or related field.
6 years' experience in marketing or related field OR 8 years' experience.
3 years' supervisory experience.

Responsibilities

Lead and develop a high-performing digital media team to achieve business objectives and foster professional growth.
Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
Manage large-scale digital campaigns, optimizing performance through data-driven insights and real-time adjustments.
Collaborate with internal teams and external partners to enhance digital marketing capabilities and innovation.
Oversee budget planning, forecasting, and financial performance for digital media initiatives.
Guide creative development and ensure effective execution of campaign messaging across multiple channels.
Drive continuous process improvements and adopt emerging digital technologies to enhance campaign impact.

Skills

Leadership experience

Digital media strategy

Campaign management

Data analytics

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

8 years' experience in marketing or related field

Job description

(USA) Director, Digital Media - Performance Media

Multiple locations

R-2664106

Bentonville, AR: $110,000 - $220,000/yr

Regular/ Permanent

Position Summary

The (USA) Director, Digital Media leads the development and execution of Walmart’s always on Performance media (Paid) ensuring alignment with overall marketing and business objectives. This role oversees complex digital campaigns, manages agency and technology partnerships, and drives innovation to enhance customer engagement and campaign performance. The Director mentors and develops team members, collaborates cross-functionally, and continuously refines processes to optimize results. With strong expertise in digital marketing and leadership, this position plays a critical role in advancing Walmart’s digital presence and delivering measurable business impact.

About the team

The Walmart Marketing team leads innovative digital media strategies that engage millions of customers daily. Collaborating across departments and external partners, the team delivers impactful campaigns grounded in customer insights and brand strategy. Focused on driving growth and enhancing brand awareness, it manages complex digital initiatives across multiple channels. Team members prioritize continuous improvement, strategic decision-making, and strong partnerships. Joining this team offers the opportunity to influence commerce through creativity, adaptability, and leadership in a dynamic environment.

What you’ll do

Lead and develop a high-performing digital media team to achieve business objectives and foster professional growth.
Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
Manage large-scale digital campaigns, optimizing performance through data-driven insights and real-time adjustments.
Collaborate with internal teams and external partners to enhance digital marketing capabilities and innovation.
Oversee budget planning, forecasting, and financial performance for digital media initiatives.
Guide creative development and ensure effective execution of campaign messaging across multiple channels.
Drive continuous process improvements and adopt emerging digital technologies to enhance campaign impact.

What you’ll bring

Proven leadership experience in building and developing high-performing performance media teams.
Expertise in digital media strategy aligned with broader marketing and business objectives.
Strong knowledge of digital campaign management, including planning, execution, and optimization.
Ability to collaborate effectively with internal teams, external agencies, and technology partners.
Experience managing budgets and financial performance for multiple complex campaigns.
Proficiency in leveraging data analytics and customer insights to inform strategy and improve ROI.
Skilled in driving innovation and process improvements within digital marketing functions.

Minimum Qualifications

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field.
3 years' supervisory experience.

Preferred Qualifications

Digital marketing (for example, affiliate marketing, display advertising),
Leading a cross-functional team

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

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Walmart associates are eligible for a 10% discount card on most regular‑priced items and fresh produce in‑store and on select items at Walmart.com. Eligible after 90 days of employment.
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Medical, dental, vision, and wellness programs for you and your family
Access mental health resources and assistance programs for life’s challenges
Training, leadership programs, and clear paths to advance.
Imagine a workplace surrounded by innovation.At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.
Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech‑enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.
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Beyond the campus, Bentonville offers a dynamic lifestyle with world‑class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small‑town charm and big‑city amenities.
Join us at Walmart and grow your career alongside a community that feels like home.
This isn’t just a workplace—it’s a destination for leaders eager to make a difference.