Omnichannel Advertising Strategy Manager

Walmart Inc.; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase plan

Life insurance

PTO including sick leave

Live Better U tuition coverage

Discount card

Job summary

Walmart is seeking a Manager, Account Strategy in Hoboken, NJ to lead omnichannel media campaigns aligned with client goals. You will translate objectives into effective media strategies, monitor performance, and optimize results using data analytics.

You will collaborate with Sales, Creative, Analytics, and Operations to ensure successful delivery, mentor team members, and contribute to continuous improvement while upholding Walmart values.

Qualifications

• Proven experience in developing and executing omnichannel media strategies aligned with client marketing goals.
• Strong proficiency in campaign management, including setup, monitoring, and optimization across digital advertising platforms.
• Ability to analyze campaign data using key digital metrics such as CPM, ROAS, and CTR to drive performance improvements.
• Skilled in leveraging customer insights and forecasting tools to build effective joint business plans.
• Excellent communication skills to present strategic recommendations to clients and senior leadership.
• Demonstrated capability to collaborate cross‑functionally with sales, product, engineering, and analytics teams.
• Experience mentoring team members and supporting continuous learning in a dynamic environment.

Responsibilities

• Develop and execute omnichannel advertising campaigns aligned with client marketing objectives.
• Translate client goals into actionable media strategies using Walmart Connect’s advertising solutions.
• Monitor campaign performance, pacing, and optimization to meet key performance indicators.
• Analyze campaign data and apply digital metrics to improve effectiveness and growth.
• Lead campaign setup, troubleshooting, and client onboarding processes.
• Build joint business plans using forecasting tools and customer insights.
• Present campaign results and strategic recommendations to clients and leadership.
• Collaborate cross‑functionally to ensure campaign success and continuous improvement.
• Mentor team members and support their development and engagement.

Skills

Omnichannel media strategy

Campaign management

Data analysis (CPM, ROAS, CTR)

Forecasting tools

Communication

Cross-functional collaboration

Mentoring

Education

Bachelor’s degree in business/marketing/advertising

Tools

Salesforce

Tableau

SQL

Power BI

Job description

Walmart is seeking a Manager, Account Strategy in Hoboken, NJ to lead omnichannel media campaigns aligned with client goals. You will translate objectives into effective media strategies, monitor performance, and optimize results using data analytics.

You will collaborate with Sales, Creative, Analytics, and Operations to ensure successful delivery, mentor team members, and contribute to continuous improvement while upholding Walmart values.