Director, Paid Social Growth & Strategy

Chewy; Plantation (FL); On-site; USD 187,000 - 298,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Employee discounts

Flexible PTO

Job summary

Chewy is seeking a Director of Paid Social Media to lead our paid social strategy across Meta, TikTok, YouTube, Reddit, and Pinterest, driving brand awareness, demand, and high-quality customer acquisition. This role blends strategic growth leadership with hands-on media operations and requires deep platform fluency and experience in fast-paced, high-budget environments.

You will partner with Brand, Creative, Marketing Science, Finance, Product, and agencies to optimize measurement, creative

Qualifications

• 12+ years of experience in paid social, performance marketing, growth marketing, or digital media, with progressive ownership of large-scale paid media programs.
• 5+ years of people leadership experience, including hiring, coaching, performance management, and developing strong operators into strategic business leaders.
• Deep fluency in paid social and video platforms, with the ability to guide channel strategy and coach teams.
• Track record of scaling full-funnel paid social programs that drive measurable outcomes.
• Hands-on depth in campaign architecture, audience strategy, bidding, optimization, and reporting.
• Ability to improve performance through platform-native creative and rapid experimentation.

Responsibilities

• Lead Chewy’s full-funnel paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest, and emerging platforms.
• Own paid social investment strategy, budget allocation, scaling criteria, and test‑and‑learn priorities.
• Build and improve the paid social operating model across campaign architecture, audience strategy, bidding, creative testing, and reporting.
• Partner with Brand, Media Comms, Creative, Influencer, and agency teams to develop a high-velocity creative testing engine.
• Drive high-quality demand by improving the volume and purchase intent of sessions from paid social.
• Collaborate to evolve measurement across attribution, incrementality, lift studies, and downstream signals.
• Translate performance into executive-ready narratives linking reach to revenue outcomes.
• Lead, coach, and develop a high-performing team of managers and agency partners.

Skills

Paid social strategy

Platform fluency

Leadership

Budget management

Measurement & analytics

Executive communication

Ecommerce marketing

AI-enabled testing

Team building

Retail growth

Tools

Meta Ads

TikTok Ads

YouTube Ads

Reddit Ads

Pinterest Ads

Analytics tools

Job description

Chewy is seeking a Director of Paid Social Media to lead our paid social strategy across Meta, TikTok, YouTube, Reddit, and Pinterest, driving brand awareness, demand, and high-quality customer acquisition. This role blends strategic growth leadership with hands-on media operations and requires deep platform fluency and experience in fast-paced, high-budget environments.

You will partner with Brand, Creative, Marketing Science, Finance, Product, and agencies to optimize measurement, creative