Principal Paid Social Growth & Strategy Leader

Intuit; Charlotte (NC); On-site; USD 150,000 - 210,000; Full time

Job summary

Intuit Credit Karma is seeking a Principal Marketing Manager, Paid Social to own full-funnel paid social strategy across Meta, TikTok, Snapchat, Reddit and Pinterest, focusing on upper-funnel initiatives and their impact on business metrics.

You will partner with internal teams and agency partners to push the program forward, advance measurement maturity, and apply next-generation testing and AI-assisted planning.

Qualifications

• 8+ years of performance marketing or paid social experience.
• Deep platform fluency across Meta, TikTok, Snapchat, Reddit, and Pinterest.
• Track record scaling large paid social campaigns with full-funnel tactics.
• Hands-on experience with CAPI and probabilistic attribution; privacy policy awareness.
• Comfort moving between execution details and high-level strategy; strong communication.
• Experience with measurement solutions (MMM) and data-driven reporting.
• Proficiency with AI tools and advanced Excel/Google Sheets.
• Bachelor's Degree.
• Preferred: SQL/BigQuery/Looker.
• Preferred: Experience working with influencers.

Responsibilities

• Own full-funnel paid social strategy, working with internal teams and agencies to execute across the funnel
• Partner with internal teams to align paid social activity with brand moments, sponsorships, and activations
• Coordinate with the Principal, Social & Influencer Marketing to align paid and organic strategy across platforms
• Identify new ways to reach Gen Z and drive engagement with ads and influencer content
• Drive rigorous measurement rollout to enable cleaner attribution and scalable campaigns
• Champion acquisition/conversion KPIs alongside revenue/MMM-based KPIs
• Partner with channel owners and agencies on testing roadmaps including incrementality and brand lift tests
• Adopt new formats across platform partners and stay ahead of platform innovation
• Drive AI-assisted tools and workflows for planning, measurement, and reporting
• Coordinate with creative and organic teams to avoid gaps or fatigue
• Work with budget owners to manage pacing against priorities
• Provide strategic input in planning conversations with Brand, Integrated Marketing, Social Strategy, Analytics
• Mentor paid social, organic social, creative, and influencer teams on cross-platform best practices
• Present campaign performance and insights to senior stakeholders
• Analyze performance and optimize strategies to maximize ROI

Skills

Performance marketing

Paid social strategy

Platform fluency

Cross-functional leadership

CAPI experience

Probabilistic attribution

Data-driven storytelling

Excel/Google Sheets

SQL

BigQuery

Looker

Bachelor's Degree

Influencer partnerships (preferred)

Education

Bachelor's Degree

Tools

Excel

Google Sheets

SQL

BigQuery

Looker

Job description

Intuit Credit Karma is seeking a Principal Marketing Manager, Paid Social to own full-funnel paid social strategy across Meta, TikTok, Snapchat, Reddit and Pinterest, focusing on upper-funnel initiatives and their impact on business metrics.

You will partner with internal teams and agency partners to push the program forward, advance measurement maturity, and apply next-generation testing and AI-assisted planning.