Director, Paid Social — Lead Strategy & Growth

Storyful; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Job summary

The New York Post is seeking a full-time Director, Paid Social to lead the paid social strategy and drive audience growth, engagement, and revenue. You will collaborate with video, design, marketing, and product teams to ensure a cohesive experience for our followers.

Reporting to the Senior Director of Social Media, you will mentor a team, build scalable workflows, and optimize campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.

Qualifications

• 4+ years of paid social or related experience with hands-on campaign management.
• 1–2+ years of leading a team.
• Deep knowledge of Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Strong analytical skills with dashboards and senior stakeholder reporting.
• Excellent cross-functional collaboration across editorial, sales, marketing, product, design, video, and social teams.
• Highly organized, proactive, and able to manage multiple priorities in a fast-paced environment.
• Experience with photo/video editing or social content creation is a plus.

Responsibilities

• Own the paid social strategy across The New York Post’s portfolio, serving as the internal subject matter expert.
• Lead and mentor a team of paid social professionals with scalable workflows and best practices.
• Develop end-to-end paid social strategies that grow audience, engagement, traffic, and revenue.
• Manage and optimize campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Partner with editorial and social teams to connect paid and organic strategy and drive monetization.
• Collaborate with Sales and Brand Partnerships to develop cohesive paid-social campaigns and advertiser programs.
• Act as a strategic partner to stakeholders using data and reporting to drive optimization.
• Build and maintain dashboards, reporting frameworks, and KPIs; monitor pacing.
• Identify new platforms, formats, and targeting strategies and test them.
• Educate stakeholders on paid social capabilities while balancing strategy with hands-on execution.

Skills

Campaign management

Team leadership

Platform knowledge

Analytics & dashboards

Cross-functional collaboration

Organization & prioritization

Content editing/creation

Job description

The New York Post is seeking a full-time Director, Paid Social to lead the paid social strategy and drive audience growth, engagement, and revenue. You will collaborate with video, design, marketing, and product teams to ensure a cohesive experience for our followers.

Reporting to the Senior Director of Social Media, you will mentor a team, build scalable workflows, and optimize campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.