Director, Paid Social & Growth Strategy

New York Post; New York (NY); On-site; USD 95,000 - 110,000; Full time

Job summary

The New York Post is seeking a full-time Director, Paid Social to lead our paid social strategy and drive audience, engagement, and revenue across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X. You will mentor a team, partner with editorial, sales, and product teams, and build dashboards to measure performance in a fast-paced newsroom environment.

Reporting to the Senior Director of Social Media, you will own initiatives from planning through optimization, stay ahead of platform changes, and

Qualifications

• 4+ years of paid social experience with hands-on campaign management.
• 1–2+ years of people leadership or team management.
• Deep knowledge of major paid social platforms and ad products.
• Experience building dashboards and reporting to senior stakeholders.
• Experience in a publisher, media company, or fast-paced digital environment is valued.

Responsibilities

• Own the paid social strategy across the portfolio and act as internal expert.
• Lead and mentor a team, establishing scalable workflows and best practices.
• Develop end-to-end paid social strategies to grow audience, engagement, traffic, and revenue.
• Manage campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Partner with editorial, sales, brand partnerships, marketing, product, and video teams.
• Collaborate to connect paid and organic strategy for monetization.
• Provide data-driven recommendations and drive optimization.
• Build dashboards, KPIs, and reporting for stakeholders.
• Identify new platforms, formats, targeting strategies and techniques.

Skills

Paid social strategy

Team leadership

Analytics

Cross-functional collaboration

Dashboard reporting

Communication

People management

Tools

Meta/Facebook/Instagram

TikTok

YouTube

LinkedIn

Snapchat

X

Job description

The New York Post is seeking a full-time Director, Paid Social to lead our paid social strategy and drive audience, engagement, and revenue across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X. You will mentor a team, partner with editorial, sales, and product teams, and build dashboards to measure performance in a fast-paced newsroom environment.

Reporting to the Senior Director of Social Media, you will own initiatives from planning through optimization, stay ahead of platform changes, and