Director, Paid Social — Lead Growth & Client Success

Publicis Groupe; New York (NY); On-site; USD 129,000 - 207,000; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Director, Paid Social to lead a portfolio of client digital accounts from New York and drive growth, retention, and client satisfaction.

You will manage a team of Paid Social Managers, develop forecasts, defend media spend, and partner across departments to deliver innovative solutions. The role requires deep online marketing expertise and senior client management with a track record of revenue achievement.

Qualifications

• B.A. or B.S., preferably in Marketing/Advertising or related field.
• 8+ years of experience working in a Digital Media capacity.
• Agency experience highly preferred.
• 5+ years of experience in online advertising including paid social, display, programmatic, mobile, video or affiliate, direct marketing, or e-commerce.
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations.
• Deep knowledge of ad serving platforms and online analytic solutions.
• 2+ years of demonstrated success in managing and leading people.
• 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred.

Responsibilities

• Develops, manages, and monitors client P&L’s for assigned accounts.
• Implement well-rounded media planning.
• Introduces Process Development Input, Quality Assurance and Best Practices Input.
• Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• Prepares and presents annual financial plans and human resources plans.
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts.
• Develops a complete understanding of each client’s goals, markets, needs and expectations.
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels.
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations.
• Advocates across functional areas within client relationships to develop rapport and deliver complex solutions.
• Communicates and implements a Participation Planning Process for all accounts.
• Independently leads performance and strategy presentations.
• Solves client problems and uses conflict management skills within a professional environment.
• Manages strategy development and execution for complex marketing analysis fields.
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity.
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives.
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction.
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members.
• Conducts performance reviews and career path plans for direct reports.
• Establishes expectations and goals for team on performance marketing thought leadership.
• Provide cross media planning training for their direct reports.
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group.
• Contributes to blog, newsletter, training forums and/or task forces
• Guide teams in improving performance through advanced optimization capabilities, be SME in AI-enhanced campaign management and optimization capabilities, while applying sound strategic judgment

Skills

Client management

Team leadership

Paid social

Digital media

P&L management

Stakeholder communication

Education

Bachelor's degree in Marketing/Advertising

Tools

Ad serving platforms

Analytics tools

Job description

Zenith, part of Publicis Groupe, seeks a Director, Paid Social to lead a portfolio of client digital accounts from New York and drive growth, retention, and client satisfaction.

You will manage a team of Paid Social Managers, develop forecasts, defend media spend, and partner across departments to deliver innovative solutions. The role requires deep online marketing expertise and senior client management with a track record of revenue achievement.