Director, Paid Search - Global AI-Driven & Hybrid

Hellofresh; New York (NY); Hybrid; USD 165,000 - 218,000; Full time

Benefits offered by this job

Hybrid work arrangements

Medical, dental, vision insurance

Employee discounts and perks

Job summary

HelloFresh is seeking a Director of Paid Search to lead a global, multi-platform paid search program. You will architect a scalable, autonomous search stack across Google, Bing, and AI-enabled platforms, directing a team of search experts and partnering with analytics and MarTech to drive optimized customer acquisition and profitability.

You will own strategy, budgets, and external relationships, continuously transforming our approach to stay competitive in a dynamic market and deliver

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8+ years experience in the Google Advertising ecosystem, agency or client-side.
• Strategic, data-driven thinker with experience transforming paid search.
• Exposure to OpenAI or AI-driven search platforms is a plus.
• 5+ years in team leadership roles.
• Proven ability to build incrementality-based measurement and MMM partnerships.

Responsibilities

• Lead the global paid search team and develop it into a centre of excellence.
• Transform and architect a scalable paid search infrastructure across Google, Bing, and OpenAI.
• Conduct audits to align account setups with industry best practices.
• Own the paid search strategy and drive direction across channels.
• Manage global budget allocation and forecast with rigor.
• Lead agency and platform relationships; set agenda on plans and investments.
• Collaborate with Marketing Analytics to measure incrementality and optimize in-house systems.
• Partner with MarTech to advance search automation.

Skills

Google Ads

Team leadership

Budget management

Performance marketing

Analytics collaboration

OpenAI exposure

Education

Bachelor's degree

Job description

HelloFresh is seeking a Director of Paid Search to lead a global, multi-platform paid search program. You will architect a scalable, autonomous search stack across Google, Bing, and AI-enabled platforms, directing a team of search experts and partnering with analytics and MarTech to drive optimized customer acquisition and profitability.

You will own strategy, budgets, and external relationships, continuously transforming our approach to stay competitive in a dynamic market and deliver