Senior Paid Search Manager - AI-Driven Growth & New Platforms

Amazon Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon Inc. in the United States seeks a Senior Marketing Manager to own Paid Search strategy for new and emerging initiatives.

You bring deep paid search expertise, define strategies where no playbook exists, and own multi-million dollar investment decisions with Finance while setting the measurement framework to judge success. You will scale learnings across lines of business and countries, mentor marketers, and champion AI-driven automation to improve efficiency at scale, influencing

Qualifications

• Senior marketer with deep Paid Search expertise and strategic vision.
• Ability to own multi-million dollar investments and work with Finance.
• Strong analytics, measurement framework design, and leadership skills.

Responsibilities

• Own the Paid Search strategy, budget and performance goals, accountable for traffic, revenue and new-customer acquisition
• Model budget scenarios and partner with Finance to justify and secure investment
• Define success metrics and measurement frameworks, including incrementality and long-term customer value, and report results to senior leadership
• Own the test-and-learn roadmap: set experiment priorities, design A/B and incrementality tests, and turn the results into investment decisions
• Champion AI-driven campaign automation and generative AI tools to improve efficiency at scale
• Lead vendor diversification beyond Google, evaluating emerging and social commerce platforms
• Influence retail, marketing channel, tech, science and international partners to shape their roadmaps and priorities, and negotiate resources to deliver results
• Partner with external vendors on new features, betas and joint business plans
• Write strategy narratives and business reviews that advise Director+ leaders on investment levels, tradeoffs and long-term bets
• Create mechanisms that scale insights across lines of business and countries
• Mentor marketers on the team and contribute to hiring and raising the bar

Skills

Paid search strategy

Budget management

Analytics and measurement

Leadership

AI-driven automation

A/B testing

Tools

A/B testing

Job description

Amazon Inc. in the United States seeks a Senior Marketing Manager to own Paid Search strategy for new and emerging initiatives.

You bring deep paid search expertise, define strategies where no playbook exists, and own multi-million dollar investment decisions with Finance while setting the measurement framework to judge success. You will scale learnings across lines of business and countries, mentor marketers, and champion AI-driven automation to improve efficiency at scale, influencing