Director of Paid Search — Global, AI-Driven Growth

Hellofresh; Berlin (NH); On-site; USD 167,000 - 234,000; Full time

Benefits offered by this job

Headspace access

Urban Sports Club

HelloFresh Academy

German language courses

Employee discounts

Global team

Job summary

HelloFresh is seeking a Director, Paid Search (maternity leave cover) to lead and transform our paid search stack across Google, Bing, and OpenAI. You will guide a global team, architect scalable infrastructure, and drive cost-efficient customer acquisition while aligning with profitability goals.

You will collaborate with Pricing & Discounts, MarTech and Analytics to build Joint Business/technical plans and push the search program to the next autonomous era.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 8+ years of experience in the Google Advertising ecosystem.
• Experience leading global paid search teams and driving strategy.
• Exposure to OpenAI's search or AI-driven platforms is a plus.
• 5+ years in team leadership and management roles.
• Certifications in Google and Bing Ads are desirable.
• Strong data-driven decision making and instrumentation mindset.

Responsibilities

• Lead the global paid search team to a centre of excellence across Google, Bing, and OpenAI.
• Architect a scalable, future-proof paid search infrastructure.
• Audit accounts to meet industry best-in-class standards.
• Own paid search strategy and global budget allocation.
• Manage relationships with agencies and platform partners.
• Collaborate with Analytics to test, measure incrementality and optimize.
• Partner with MarTech to advance automation of search workflows.

Skills

Team leadership

Data-driven decisions

Strategic thinking

OpenAI awareness

Google Ads mastery

Cross-functional collaboration

Project management

Ambiguity navigation

Entrepreneurial mindset

Education

Bachelor's degree

Tools

Google Ads

Bing Ads

OpenAI

Job description

HelloFresh is seeking a Director, Paid Search (maternity leave cover) to lead and transform our paid search stack across Google, Bing, and OpenAI. You will guide a global team, architect scalable infrastructure, and drive cost-efficient customer acquisition while aligning with profitability goals.

You will collaborate with Pricing & Discounts, MarTech and Analytics to build Joint Business/technical plans and push the search program to the next autonomous era.