Head of Development Demand Center – Inside Sales Leader

InterContinental 62s Group plc; Atlanta (GA); Hybrid; USD 180,000 - 210,000; Full time

Job summary

IHG is seeking a Director, Development Demand Center (DDC) to lead the Americas' centralized demand generation, marketing, and SDR coaching. You will drive strategy, optimize CRM/data, and deliver qualified opportunities to the development team, partnering with senior leadership to shape the plan.

You will coach an inside sales team, build high-performing teams, and collaborate across Development, Marketing, Technology, and External partners to achieve growth and ROI targets.

Qualifications

• 10+ years of experience in B2B marketing, demand generation, sales enablement or related roles.
• Experience leading demand generation centers and inside sales programs.
• Strong understanding of CRM, analytics, and digital marketing platforms.

Responsibilities

• Lead the strategy and evolution of the DDC to drive growth across the Americas.
• Generate, qualify, and nurture demand through integrated marketing and sales programs.
• Partner with tech and analytics to optimize CRM, data, and reporting for scalable growth.
• Establish measurement frameworks and value propositions to improve ROI.
• Coach and manage the inside sales team and pipeline execution.
• Build a cross-functional team aligned with Development, Marketing, Technology, and Operations.

Skills

Demand generation

B2B marketing

Sales enablement

CRM

Data analytics

Digital marketing platforms

Tools

Salesforce/HubSpot

Job description

IHG is seeking a Director, Development Demand Center (DDC) to lead the Americas' centralized demand generation, marketing, and SDR coaching. You will drive strategy, optimize CRM/data, and deliver qualified opportunities to the development team, partnering with senior leadership to shape the plan.

You will coach an inside sales team, build high-performing teams, and collaborate across Development, Marketing, Technology, and External partners to achieve growth and ROI targets.