Remote Director of Demand Generation & Growth

Saltbox; California (MO); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

401K

Disability & life insurance

Paid holidays, vacation, sick time, & 

Learning and development budget

Job summary

Saltbox is seeking a Director of Demand Generation to design and scale our marketing engine. This player-coach role will drive multi‑channel demand programs, translate revenue goals into a robust pipeline, and build the team and systems for repeatable growth.

You will own strategy across owned, paid, and partner channels, lead market launches, set KPIs, and collaborate with Revenue Ops and AI-enabled workflows. Remote, full-time with a competitive package.

Qualifications

• 7+ years in demand generation or growth marketing.
• 2+ years managing people.
• Experience owning a lead and revenue number (MQLs/SQLs).
• A market launch or cross‑channel campaign you planned and ran with measurable results.
• Strong campaign analytics across paid, organic, website, and email.

Responsibilities

• Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn.
• Translate company revenue goals into a pipeline plan you can defend in front of leadership.
• Keep campaigns, content, and launches working as one strategy, not disconnected efforts.
• Own the go‑to‑market campaign for every new market and building, from plan through results.
• Set and manage the launch budget across digital, traditional, and partnership spend.
• Build each launch plan with the local team so it fits real market conditions.
• Manage and coach your direct reports as the team grows from a lean start.
• Hold the digital and content agencies to the same standard as the internal team.
• Run hands‑on onboarding for each new hire and partner until they're fully ramped.
• Set clear KPIs for reports and partners alike, and review progress against them on a regular cadence.
• Own the marketing pipeline numbers and report them to leadership weekly, monthly, and quarterly.
• Oversee paid and owned performance, optimizing for lead volume and cost per lead.
• Direct which recurring workflows get handed to AI agents.

Skills

Demand generation

People management

Lead/revenue ownership

Market launches

Campaign analytics

Job description

Saltbox is seeking a Director of Demand Generation to design and scale our marketing engine. This player-coach role will drive multi‑channel demand programs, translate revenue goals into a robust pipeline, and build the team and systems for repeatable growth.

You will own strategy across owned, paid, and partner channels, lead market launches, set KPIs, and collaborate with Revenue Ops and AI-enabled workflows. Remote, full-time with a competitive package.