Director, Omnichannel Experience Strategy

U014 (FCRS = US014) Novartis Pharmaceuticals Corporation; East Hanover (NJ); On-site; USD 186,000 - 345,000; Full time

Benefits offered by this job

Health, life and disability benefits

401(k) with company match

Generous time off

Job summary

Novartis Pharmaceuticals Corporation in East Hanover, NJ, seeks a Director, Integrated Experience Planning to define patient and HCP experience strategy and design integrated plans across brands, reporting to the Executive Director, Customer Experience Planning and Optimization.

The role collaborates with Marketing Strategy Leads, Data, Insights, Analytics, Content Lab, Product Management and Marketing operations to architect an omnichannel customer experience that supports the product strategy

Qualifications

• Bachelor's degree in related field is required.
• Experience driving planning/strategy for multiple brands and audiences.
• 5+ years applying data/insights/analytics to optimize customer experiences.
• 5+ years in customer engagement, social media and CRM to drive journeys.

Responsibilities

• Translate Behavioral Strategies into Experience Maps.
• Develop and operationalize integrated Experience Plans.
• Lead development of measurement frameworks tied to experience.
• Collaborate with cross-functional teams and external partners to optimize customer journeys.
• Synthesize insights to inform a cohesive Experience Plan.
• Drive collaboration across teams to enable a coordinated experience.

Skills

Asset Management

Cross-Functional Work

Commercial Excellence

Customer-Oriented

Digital Marketing

Strategic Planning

Education

Bachelor's degree

Master's degree/MBA preferred

Job description

Novartis Pharmaceuticals Corporation in East Hanover, NJ, seeks a Director, Integrated Experience Planning to define patient and HCP experience strategy and design integrated plans across brands, reporting to the Executive Director, Customer Experience Planning and Optimization.

The role collaborates with Marketing Strategy Leads, Data, Insights, Analytics, Content Lab, Product Management and Marketing operations to architect an omnichannel customer experience that supports the product strategy