Strategic Omnichannel Marketing Director - Pharma

Cramer Inc.; Norwood (MA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

401(k) with match

Profit Sharing

Life Insurance

Paid Time Off

Paid Holidays

Family Leave

Disability Insurance

Tuition Reimbursement

Wellness Resources

Onsite Café

Job summary

Cramer Inc. seeks a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio.

This role requires 10+ years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience. You’ll translate business goals, audience insights, and brand strategy into connected engagement plans that move people from awareness to action across paid media, CRM, web, email, SMS, field-triggered

Qualifications

• 10+ years experience in brand, omnichannel, digital, CRM, engagement, or marketing strategy, with meaningful pharmaceutical, biotech, or healthcare experience.
• Pharma fluency: strong understanding of the U.S. pharmaceutical market, including patient, caregiver, and HCP engagement.
• Omnichannel expertise: ability to design connected journeys from awareness and acquisition through conversion, adherence, nurture, and ongoing engagement.
• Channel depth: experience across email, SMS, web, CRM, paid media, SEM, social, direct mail, print, field‑triggered communications, and live or virtual events.
• Measurement mindset: ability to define KPIs, connect recommendations to outcomes, and optimize programs using data and insights.
• Client presence: excellent presentation and facilitation skills, with confidence leading strategic conversations and stakeholder workshops.
• Collaboration: clear, organized partner who works well across client services, creative, media, analytics, technology, and production teams.
• Comfort in the gray: curious, adaptable, and solution‑oriented when inputs evolve or the path is unclear.

Responsibilities

• Build omnichannel strategies that connect business goals, audience needs, journey moments, channel roles, and measurable outcomes.
• Translate brand, patient, HCP, acquisition, and adherence strategies into actionable tactical plans.
• Create integrated journeys across digital, CRM, media, field, print, and live or virtual experiences.
• Ensure strategy carries through creative development, content planning, measurement, optimization, and MLR‑ready execution.
• Assess client needs, define scopes, and shape omnichannel program and campaign approaches.
• Develop plans that clarify audiences, objectives, KPIs, channel roles, content needs, and success measures.
• Map patient, caregiver, and HCP journeys to identify key moments, barriers, triggers, and engagement opportunities.
• Partner with creative, strategy, media, analytics, technology, and client teams to create coordinated customer experiences.
• Use research, audience insights, data, and analytics to inform recommendations and optimize programs.
• Lead workshops that align stakeholders, surface insights, and drive practical decisions.
• Deliver polished presentations that clarify the strategy, journey, and rationale behind recommendations.
• Stay current on omnichannel, CRM, media, measurement, and digital engagement practices in pharmaceutical marketing.

Skills

Brand strategy

Omnichannel marketing

CRM

Engagement strategy

Digital marketing

Job description

Cramer Inc. seeks a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio.

This role requires 10+ years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience. You’ll translate business goals, audience insights, and brand strategy into connected engagement plans that move people from awareness to action across paid media, CRM, web, email, SMS, field-triggered