Director of Subscriptions & Ecommerce Growth — Hybrid/Remote

GNC; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

GNC is seeking a strategic, data-driven Director of Subscriptions to own and accelerate growth of our subscription business across ecommerce and retail channels. This high-impact leadership role will lead cross-functional teams to drive subscriber acquisition, retention, and revenue while delivering a seamless omnichannel experience.

You will shape the future of our subscription program, partnering with Product, Marketing, Merchandising, Store Operations, Supply Chain, Finance, and Technology,

Qualifications

• Experience leading a subscription business and cross-functional teams.
• Strong data-driven decision making and analytics experience.
• Ability to set strategy, roadmaps, and measure ROI.

Responsibilities

• Own end-to-end strategy and roadmap for growing subscriptions across ecommerce and retail.
• Own subscriber experience from discovery through enrollment and renewal.
• Develop lifecycle marketing strategies including onboarding and churn reduction.
• Own weekly/monthly subscription reporting and forecast with finance.
• Collaborate across Product, Marketing, Merchandising, Store Ops, Supply Chain, and Tech.

Skills

Subscription growth

Cross-functional leadership

Data-driven decision making

Strategic roadmap planning

Revenue forecasting

Job description

GNC is seeking a strategic, data-driven Director of Subscriptions to own and accelerate growth of our subscription business across ecommerce and retail channels. This high-impact leadership role will lead cross-functional teams to drive subscriber acquisition, retention, and revenue while delivering a seamless omnichannel experience.

You will shape the future of our subscription program, partnering with Product, Marketing, Merchandising, Store Operations, Supply Chain, Finance, and Technology,