Senior Creative & Digital Experience Leader

GNC; Pittsburgh (Allegheny County); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical

Dental

Vision

STD

LTD

Life Insurance

401K with company match

Merchandise discount

Employee discounts on 3rd party

Free product offers

Employee assistance program

Job summary

GNC seeks a Senior Director, Creative & Digital Experience, to unite editorial storytelling with performance-driven creative across eCommerce, retail, and digital channels. You will lead a high-impact team, shape brand narratives, and drive engagement, conversion, and ROI while embracing new technologies for scalable creative outcomes.

The role blends creative leadership with omnichannel strategy, reporting to the Marketing organization.

Qualifications

• Bachelor’s Degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in creative leadership, brand, or marketing roles.
• Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
• Strong background supporting both brand marketing and performance-driven creative.
• Experience leading internal creative teams and managing agency partners.
• Prior senior-level leadership experience preferred.

Responsibilities

• Translate marketing strategies into compelling creative frameworks and narratives across channels.
• Lead editorial storytelling and ensure brand consistency across digital and retail touchpoints.
• Guide scalable creative systems for multiple audiences and journeys.
• Partner with analytics to optimize creative performance and ROI.
• Champion emerging technologies (AI, generative tools) to expand creative scope and scale.
• Oversee in-store and omnichannel creative execution and partnerships.

Skills

Creative leadership

Brand & marketing

Analytics mindset

Team leadership

Education

Bachelor's degree in Business, Marketing, Analytics or related field

Job description

GNC seeks a Senior Director, Creative & Digital Experience, to unite editorial storytelling with performance-driven creative across eCommerce, retail, and digital channels. You will lead a high-impact team, shape brand narratives, and drive engagement, conversion, and ROI while embracing new technologies for scalable creative outcomes.

The role blends creative leadership with omnichannel strategy, reporting to the Marketing organization.