Senior Performance Media Lead — Hybrid/Remote Growth

GNC; New York (NY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

GNC is seeking a Lead, Performance Media to shape paid social and display investments driving growth across the customer journey. The role blends strategy and execution, requiring collaboration with internal teams and external agencies to maximize acquisition, engagement, retention, and revenue.

You will own channel strategies, develop innovative buying solutions, and align budgets with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field.
• 5+ years of experience managing paid social, display, or performance media campaigns for a retail or DTC brand.
• Deep expertise across Meta, Google, The Trade Desk, YouTube and emerging paid media platforms.
• Strong understanding of full-funnel media planning, audience strategy, attribution, incrementality, media measurement, and performance optimization.

Responsibilities

• Lead end-to-end planning, execution, optimization, and performance management across Meta, TikTok, Pinterest, Reddit, YouTube, LinkedIn, GDN, CTV, and emerging media channels.
• Partner with agency teams to deliver best-in-class campaign execution while maintaining accountability for business results.
• Monitor performance and diagnose issues related to creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data quality.
• Establish media playbooks and scalable best practices across campaigns.
• Develop creative testing roadmaps informed by audience insights, platform behavior, and performance data.
• Partner with Creative, Brand, Social & Influencer teams to develop high-performing assets.
• Define creative strategies across messaging, offers, hooks, formats, creators, landing pages, and calls-to-action.
• Write creative briefs covering business goal, audience, value prop, and key claims.
• Own the paid media measurement framework across paid social and display channels building dashboards and reporting frameworks.
• Define KPIs connecting media investments to outcomes including ROAS, CAC, LTV, incrementality, conversion rate, revenue.
• Collaborate with Analytics to improve attribution methodologies and lift studies.
• Deliver actionable insights influencing media investment decisions and strategy.
• Foster a culture of experimentation with structured testing and scale successful tests.

Skills

Paid social advertising

Display advertising

Performance marketing

Data-driven decision making

Agency management

Cross-functional collaboration

Executive communication

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Meta

Google

The Trade Desk

YouTube

Job description

GNC is seeking a Lead, Performance Media to shape paid social and display investments driving growth across the customer journey. The role blends strategy and execution, requiring collaboration with internal teams and external agencies to maximize acquisition, engagement, retention, and revenue.

You will own channel strategies, develop innovative buying solutions, and align budgets with business objectives.