Director of Performance Programmatic Growth

Optimal; Austin (TX); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

401K match

Tuition reimbursement

Professional development

Paid time off

Job summary

Optimal is seeking a Director of Performance Programmatic to scale the agency’s programmatic practice across DSPs, SSPs, CTV, and emerging channels. You will lead strategy, innovation, client leadership, and a high‑performing team to deliver scalable results for major clients.

You will own the product offering, drive client satisfaction, and partner with analytics to communicate business impact and growth opportunities. The role is based in Austin with a hybrid work model.

Qualifications

• Minimum 10 years in digital marketing or media.
• Minimum 7 years in programmatic media strategy and optimization.
• Bachelor’s degree in Marketing, Advertising, Analytics, or related field.
• Proven experience building and leading teams.
• Deep expertise across leading DSPs/SSPs and ad tech.

Responsibilities

• Lead performance programmatic strategy across display, video, CTV, native, audio, and emerging channels.
• Own and evolve the programmatic product offering with innovation and measurable outcomes.
• Mentor and develop the Programmatic team with coaching and career planning.
• Establish milestones, growth plans, and best practices for a high‑performing org.
• Oversee senior client engagements and executive relationships to drive long‑term success.
• Drive campaign strategy, execution, optimization, and measurement for performance campaigns.
• Collaborate with cross‑functional teams to develop integrated media strategies.
• Identify new channels and measurement capabilities to support growth.

Skills

Performance marketing

Team leadership

Client relationships

Data analysis

Strategic planning

Communication

Education

Bachelor’s degree in Marketing/Analytics

Tools

DSPs

SSPs

Excel

PowerPoint

Google Sheets

Job description

Optimal is seeking a Director of Performance Programmatic to scale the agency’s programmatic practice across DSPs, SSPs, CTV, and emerging channels. You will lead strategy, innovation, client leadership, and a high‑performing team to deliver scalable results for major clients.

You will own the product offering, drive client satisfaction, and partner with analytics to communicate business impact and growth opportunities. The role is based in Austin with a hybrid work model.