Director, Performance Media

Zimmerman Advertising; Town of Florida (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Zimmerman Advertising is seeking a Director of Performance Media to lead and optimize multi-channel campaigns, bridging strategy with execution. You will drive growth by aligning client objectives with tactical optimization across paid search, paid social, and programmatic channels.

You will mentor teams, manage campaign QA, and collaborate with analytics to deliver measurable KPIs like CPA and ROAS. A data-driven storyteller, you will present strategic roadmaps to clients and drive

Qualifications

• Experience leading performance media strategies across multiple channels.
• Proven ability to translate strategy into actionable channel plans.
• Strong analytical and presentation skills with data-driven storytelling.

Responsibilities

• Partner with VP to execute vision for performance media excellence.
• Translate strategies into channel plans and optimization frameworks.
• Lead performance reviews and optimization recommendations across Paid Search, Paid Social, and Programmatic channels.
• Identify trends and test opportunities with platforms.
• Drive collaboration between performance channels, planning and analytics.
• Present insights, optimizations, and roadmaps to clients.

Skills

Performance strategy

Team leadership

Data analysis

Presentation skills

Multi-channel campaigns

Tools

SA360

Google Ads

Meta Ads Manager

DSPs

GA4

CM360

Excel

PowerPoint

Job description

Support the VP, Performance Media in driving growth, innovation, and results across the agency’s performance channels. The Director acts as both strategist and operator—bridging senior client objectives with tactical execution, ensuring quality delivery, optimization, and cross-channel integration.

Key Responsibilities

• Partner with VP, Performance Media to execute the agency’s vision for performance media excellence.
• Translate high-level strategies into actionable channel plans and optimization frameworks.
• Lead performance reviews and optimization recommendations across Paid Search, Paid Social, and Programmatic channels.
• Identify emerging trends and test opportunities with platforms (Google, Meta, TikTok, Amazon, Bing, DSPs, etc.).
• Drive collaboration between performance channels, planning, and analytics for unified media storytelling.

Client Management

• Serve as the primary performance media lead for designated accounts.
• Present insights, optimizations, and strategic roadmaps to client stakeholders.
• Partner with Account Services to align media activity with client KPIs, budgets, and overall marketing goals.
• Proactively identify opportunities for upselling or cross-channel expansion.

Team Management

• Mentor Managers, Supervisors, and Specialists across performance channels.
• Ensure campaign QA, pacing, and optimization best practices are followed.
• Coach team members to strengthen analytical, platform, and presentation skills.
• Foster collaboration and accountability across all media channel teams.

Execution & Optimization

• Ensure delivery against KPIs such as CPA, ROAS, CVR, and other client-defined metrics.
• Partner with analytics and data science teams to interpret results and drive actionable insights.
• Contribute to internal frameworks for forecasting, pacing, and marginal cost analysis.
• Evaluate new platforms, tools, and beta programs for inclusion in client roadmaps.
• Collaborate with vendors on testing plans and performance audits.
• Support new business efforts with channel strategy, case studies, and budget modeling.
• Champion automation, AI-driven optimization, and data-enhanced decision making.

Qualifications

• 7–10 years of experience in performance media strategy and activation.
• Deep channel knowledge across Search, Paid Social, and Programmatic.
• Demonstrated success leading teams and managing multi-channel campaigns.
• Strong analytical and presentation skills; ability to tell a data-driven story.
• Proficiency with key tools: SA360, Google Ads, Meta Ads Manager, DSPs, GA4, CM360, Excel, and PowerPoint.
• Retail, e-commerce, or high-volume performance marketing experience preferred.