Growth Director, Performance Marketing (Paid Media)

Gondola; Austin, Northern (TX, KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Annual equity awards

Medical, dental and vision plans

Company 401(K) match

Parental leave

Job summary

FloSports, based in Austin, seeks a Director of Performance Marketing to lead our Paid Media function, focusing on Paid Search and Paid Social. You will own end-to-end performance, optimize budgets, and scale subscriber growth in a fast-paced, seasonal business.

Ideal candidates are highly analytical, able to translate data into actionable strategies, and capable of mentoring a small team while remaining hands-on in execution.

Qualifications

• 10+ years of performance marketing or growth experience in B2C subscription businesses.
• Experience in streaming, digital media, or technology preferred.
• Proven track record managing large paid media budgets.
• Strong hands-on expertise in Paid Search and Paid Social.

Responsibilities

• Own and lead FloSports' Paid Media strategy across Paid Search and Paid Social, managing a small team while remaining hands-on in execution.
• Drive subscriber acquisition with data-driven strategies, optimizing for long-term value (LTV).
• Manage large media budgets across channels and sports verticals for efficiency and growth.
• Monitor performance daily/weekly and deliver clear reporting with actionable insights.

Skills

Performance marketing

Budget management

Paid Search

Paid Social

Attribution modeling

LTV optimization

Data analysis

Leadership

Tools

Google Ads

Meta Ads

Bing Ads

Job description

FloSports, based in Austin, seeks a Director of Performance Marketing to lead our Paid Media function, focusing on Paid Search and Paid Social. You will own end-to-end performance, optimize budgets, and scale subscriber growth in a fast-paced, seasonal business.

Ideal candidates are highly analytical, able to translate data into actionable strategies, and capable of mentoring a small team while remaining hands-on in execution.