Senior Programmatic Strategist — Enterprise Growth, Remote

Power Digital Marketing; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited Time Off

Fully flex work environment—remote, in

Health, Dental, Vision insurance

Job summary

Power Digital Marketing seeks a senior Programmatic Strategist to own execution, performance, and growth of programmatic services within a book of business. You will manage enterprise accounts, excel in programmatic mastery, and guide cross‑channel strategy to impact the broader media mix.

You will report on reporting, optimizations, and client communications, delivering insights and forward‑thinking strategy to clients and stakeholders, with strong collaboration across marketing sciences and

Qualifications

• 4+ years direct experience managing cross‑channel performance marketing campaigns for e‑commerce, B2B, and B2C lead generation companies.
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations.
• Proven understanding of digital marketing principles across channels including mobile, display, video, OTT/CTV, and audio.
• Knowledge of ad creative best practices, formats, specs, and messaging for different platforms.

Responsibilities

• Lead cross‑functional collaboration to develop and execute sophisticated programmatic strategies.
• Provide senior‑level insights to shape programmatic direction aligned with goals and best practices.
• Design and implement programmatic campaigns across channels (mobile, display, video, CTV, DOOH, audio).
• Oversee onboarding of new programmatic accounts and campaigns within DSPs with advanced strategies.
• Identify strategic audience segments and data partnerships to optimize addressable campaigns.
• Negotiate with media vendors and networks to curate suitable media inventory.

Skills

Programmatic advertising

Cross-channel strategy

Client communication

Data-driven insights

Vendor negotiation

Tools

The Trade Desk

DV360

Ad servers

Analytics tools

Job description

Power Digital Marketing seeks a senior Programmatic Strategist to own execution, performance, and growth of programmatic services within a book of business. You will manage enterprise accounts, excel in programmatic mastery, and guide cross‑channel strategy to impact the broader media mix.

You will report on reporting, optimizations, and client communications, delivering insights and forward‑thinking strategy to clients and stakeholders, with strong collaboration across marketing sciences and