Director, Paid Search (all genders)- maternity leave cover

HelloFresh; Berlin (NH); On-site; USD 167,000 - 234,000; Full time

Benefits offered by this job

Headspace access

Urban Sports Club

HelloFresh Academy

German language courses

Employee discounts

Global team

Job summary

HelloFresh is seeking a Director, Paid Search (maternity leave cover) to lead and transform our paid search stack across Google, Bing, and OpenAI. You will guide a global team, architect scalable infrastructure, and drive cost-efficient customer acquisition while aligning with profitability goals.

You will collaborate with Pricing & Discounts, MarTech and Analytics to build Joint Business/technical plans and push the search program to the next autonomous era.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 8+ years of experience in the Google Advertising ecosystem.
• Experience leading global paid search teams and driving strategy.
• Exposure to OpenAI's search or AI-driven platforms is a plus.
• 5+ years in team leadership and management roles.
• Certifications in Google and Bing Ads are desirable.
• Strong data-driven decision making and instrumentation mindset.

Responsibilities

• Lead the global paid search team to a centre of excellence across Google, Bing, and OpenAI.
• Architect a scalable, future-proof paid search infrastructure.
• Audit accounts to meet industry best-in-class standards.
• Own paid search strategy and global budget allocation.
• Manage relationships with agencies and platform partners.
• Collaborate with Analytics to test, measure incrementality and optimize.
• Partner with MarTech to advance automation of search workflows.

Skills

Team leadership

Data-driven decisions

Strategic thinking

OpenAI awareness

Google Ads mastery

Cross-functional collaboration

Project management

Ambiguity navigation

Entrepreneurial mindset

Education

Bachelor's degree

Tools

Google Ads

Bing Ads

OpenAI

Job description

About the role: What's in the Box

As the Director, Paid Search (maternity leave cover), you will be responsible for moving HelloFresh Group's paid search stack into the next autonomous era. You will lead our largest multi-MM$ performance digital channel across our global portfolio, with strategic focus on three platforms: Google, Bing, and OpenAI. You will lead a team of Search experts and architect a future-proof search infrastructure whilst scaling cost-effective customer acquisition campaigns across these channels. Reporting to the Senior Director, Performance Marketing, you will develop and execute strategic plans, use analytics to inform decisions, and drive execution to optimize marketing budgets against company profitability goals.

This is a high-impact role with the opportunity to work with teams across the organisation, from Pricing & Discounts, MarTech and Analytics. From the start, we would like you to focus on transforming our search stack to be competitive for years to come, identifying and driving strategic investments across Google, Bing, and OpenAI, working with our in-house experts and dedicated technical/account management teams to formulate Joint Business/technical Plans and build the infrastructure that will drive HelloFresh's paid search future.

What you’ll do: The Recipe

• Lead the global paid search team and develop them into a true 'centre of excellence' for Search internationally, including expertise in next-generation platform capabilities
• Transform and architect the search stack: Design and build a modern, scalable, future-proof paid search infrastructure across Google, Bing, and OpenAI that positions HelloFresh for sustained competitive advantage
• Conduct comprehensive audits to bring our Search account setup to industry 'best in class' standards across all three platforms, identifying gaps and modernisation opportunities
• Own the paid search strategy strategy, set and drive the strategic direction across search channels, supporting the move into the next autonomous era
• Manage global budget allocation: Set and dynamically reallocate budget across markets, brands, and channels to hit volume growth and CPA/CAC targets, forecasting and reporting with rigour.
• Lead senior agency and platform relationships: Act as the strategic lead and escalation point for external agencies and platform partners (including Google, DSPs, and mobile platforms), setting the agenda on plans, investment, and innovation.
• Work closely with Marketing Analytics to execute tests across search portfolios to measure incrementality and marginal efficiency and consequently optimise in-house systems and algorithms to profitably scale our Search marketing programmes
• Act as a close partner to MarTech teams to bring the search staack into the next stage of automation

What you’ll bring: The Ingredients

• A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription-based businesses
• 8+ years experience in Google Advertising ecosystem, either from an agency or client-side role
• Forward-thinking about how platform evolution and automation are reshaping paid search strategy, you understand both traditional optimisation and next-gen platform capabilities, and you see transformation as both challenge and opportunity
• Early experience or exposure to OpenAI's Search offering or emerging AI-driven search platforms
• 5+ years experience in team management and leadership roles
• Proven experience building and embedding incrementality-based measurement frameworks (e.g. geo-testing, regression, multi-touch attribution) and partnering with Analytics on marketing mix modelling (MMM) and advanced measurement.
• Expert knowledge of Google bidding, targeting, and optimisation
• Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
• Experience working with performance marketing metrics and platform reporting
• Experience working with Media-Mix-Models, Multi-Touch/Data-Driven Attributions, or other advanced marketing measurement methodologies
• Strong organisational skills and project management ability
• Industry certifications on Google and Bing Ads
• An entrepreneurial mindset: you embrace ownership, make bold, data-driven decisions, and relentlessly pursue innovative solutions to drive sustainable growth. Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures.

What we offer: The Toppings

• Shape the future of food: Play a key role in transforming how millions of people eat as we grow into a global food solutions company.
• Drive transformational change: Your decisions will have a direct and immediate impact, helping to shape strategy, scale teams, and redefine leadership in a rapidly evolving business.
• Build a global brand: Create deeper, more sustainable connections with our customers, putting them at the heart of every decision.
• Thrive in a high-performance environment: Work with ambitious, intellectually curious peers on a global scale, enjoying an environment built for empowerment and speed.
• Enjoy savings on your weekly HelloFresh box.
• Save with discount schemes and corporate benefits via Vorteile.net
• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.
• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.