Director of Paid Media Ops & Data Infrastructure

Openkrill; United States; Hybrid; USD 159,000 - 198,000; Full time

Benefits offered by this job

Health & welfare benefits

Paid leave

Hybrid work model

Job summary

Constant Contact is seeking a highly technical, hands-on Director of Paid Media Operations to own the data infrastructure powering our performance marketing. You will audit the current setup, define the tracking architecture, and guide strategy while hands-on with GTM, Pixels, and API configurations.

You will bridge marketing and engineering, manage offline conversions, 1st‑party data flows, and maintain taxonomy.

Qualifications

• 7–10+ years in digital marketing operations or technical marketing at a senior/architect level with hands-on work.
• Deep expertise in paid media ad operations, tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows) and Tag Management systems (e.g., GTM).
• Platform mastery over data ingestion by major ad networks (Google Ads, Meta Ads, TikTok Ads, LinkedIn Campaign Manager).
• Technical fluency: reading/writing HTML/JS as it relates to tag firing and data-layer variables.
• Data literacy: CRM data, web analytics (GA4), and paid media data interaction; basic SQL is a strong plus.
• Auditor mindset: attention to data discrepancies and debugging.
• Exceptional communication: translating technical issues to non-technical leaders.

Responsibilities

• Tracking Architecture & Implementation (Hands-on-Keys).
• Own the Tagging Ecosystem: administer and architect GTM, deploy/ test/ maintain conversion pixels and events.
• Master Server-Side Tracking: implement and maintain server-to-server APIs (Meta CAPI, GGC/Conversions, TikTok Events API).
• Offline Conversion Management: manage workflows for uploading offline data (GCLID tracking, CRM stages) to train bidding algorithms.
• Comprehensive Tracking Audits: regularly audit ad ops infra for leaks, double counting, broken tags, SDK issues.
• Pre‑Launch QA: enforce rigorous QA for new campaigns, landing pages, and site updates.
• Anomaly Detection: act as technical first responder for data discrepancies between ad platforms and analytics/CRM.
• First‑Party Data Syncing: oversee 1st‑party data flow from CRM/Data Warehouse to paid platforms.
• Taxonomy & Governance: define and enforce global UTM taxonomy and naming conventions.
• Bridge Marketing & Engineering: translate requirements between marketing and development teams.
• Ad‑Tech Evaluation: assess privacy landscape (iOS updates, cookie deprecation) and propose technical solutions.

Skills

Google Tag Manager

Server-side tracking

Meta CAPI

GCLID workflows

Data pipelines

SQL basics

Ad operations

Pixel setup

HTML/JS

Tools

Google Tag Manager

Meta Conversions API

GCLID workflows

Google Enhanced Conversions

TikTok Events API

Job description

Constant Contact is seeking a highly technical, hands-on Director of Paid Media Operations to own the data infrastructure powering our performance marketing. You will audit the current setup, define the tracking architecture, and guide strategy while hands-on with GTM, Pixels, and API configurations.

You will bridge marketing and engineering, manage offline conversions, 1st‑party data flows, and maintain taxonomy.