Director, MarTech Operations

Constant Contact; Waltham (MA); Hybrid; USD 159,000 - 198,000; Full time

Benefits offered by this job

Health benefits

Hybrid work model

Paid leave

Job summary

Constant Contact is seeking a Director of Paid Media Operations to own data infrastructure powering performance marketing. You’ll bridge marketing strategy with technical realities, audit setups, and guide tracking architecture while hands-on with GTM, APIs, and pixels across platforms.

This role emphasizes server-side tracking, first‑party data workflows, and ensuring data integrity to maximize ROI in a hybrid work environment. Strong leadership and communication are essential.

Qualifications

• 7-10+ years of experience in digital marketing operations or technical marketing at a senior/architect level.
• Deep Expertise in Paid Media Ad Operations with tracking mechanisms, SDKs, pixel setups, and server-side APIs.
• Platform mastery across Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
• Fluency reading/writing basic web code (HTML, JavaScript, CSS) related to tagging and data layers.
• Data literacy and understanding of how CRM data, web analytics, and paid data interact.
• Auditor mindset with attention to detail and problem solving in data.
• Exceptional ability to explain complex technical tracking to non-technical leaders.

Responsibilities

• Own the tagging ecosystem as primary GTM administrator and architect for conversion pixels, event tags, and tracking scripts across digital properties.
• Lead server-to-server tracking implementation and ongoing health (Meta CAPI, Google GCLID/CAPI, Enhanced Conversions).
• Manage offline conversion workflows to feed ad platforms and train bidding algorithms.
• Conduct comprehensive tracking audits and enforce QA before campaigns go live.
• Detect and troubleshoot data discrepancies between ad platforms and internal analytics/CRM.
• Oversee first-party data flow from CRM/Data Warehouse into paid platforms for audience creation and lookalike modeling.
• Define global UTM taxonomy and naming conventions for clean downstream analytics.
• Bridge marketing and engineering by translating requirements into actionable specs for developers.
• Evaluate evolving privacy landscapes and propose technical measurement solutions.

Skills

Paid media operations

GTM / tag management

Server-side tracking

Meta CAPI / Google GCLID

JavaScript / HTML

Data analytics

Communication

Tools

Google Tag Manager

Meta Conversions API

Google Enhanced Conversions

TikTok Events API

Job description

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!

We are seeking a highly technical, hands-on Director of Paid Media Operations to own the critical data infrastructure that powers our performance marketing. In this role, you will be the ultimate bridge between our marketing strategy and the technical realities of modern ad platforms. You are senior enough to audit our current setup, define our tracking architecture, and guide strategy – but you still love getting your hands dirty in Google Tag Manager and API configurations. If you are passionate about ensuring every dollar spent is backed by flawless data pipelines, this is the role for you.

The "Player-Coach" Technologist: This is not a media buying role, nor is it a pure IT role. It is a highly specialized position for someone who understands exactly how ad algorithms work and has the technical chops to feed them the right signals (via APIs, Pixels, and GTM) to maximize ROI.

What You'll Do:

• Own the Tagging Ecosystem: Act as the primary administrator and architect for Google Tag Manager (GTM). Deploy, test, and maintain all conversion pixels, event tags, and custom tracking scripts across our digital properties.
• Master Server-Side Tracking: Lead the implementation and ongoing health of server-to-server APIs to future-proof our tracking against cookie degradation. This includes deep, hands-on work with Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API.
• Offline Conversion Management: Build and maintain the workflows for uploading offline conversion data (e.g., Google GCLID tracking, CRM stage progression) back into ad platforms to train their bidding algorithms on down-funnel success.

Auditing, QA & Troubleshooting

• Comprehensive Tracking Audits: Regularly audit our existing ad operations infrastructure. Identify data leaks, double-counting issues, broken tags, or misconfigured SDKs, and execute the fixes.
• Pre-Launch Quality Assurance: Establish and enforce a rigorous QA protocol for all new campaigns, landing pages, and website updates to ensure tracking integrity before media dollars are deployed.
• Anomaly Detection: Serve as the technical first responder when data discrepancies occur between ad platforms (Google/Meta) and our internal analytics/CRM systems.

Audience Operations & Data Flow

• First-Party Data Syncing: Oversee the operational flow of 1st-party data from our CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling.
• Taxonomy & Governance: Define, document, and enforce a strict global UTM taxonomy and naming convention policy to ensure clean downstream analytics.

Cross-Functional Strategy

• Bridge Marketing & Engineering: Act as the core translator between the performance marketing team (who needs the data) and the development/engineering teams (who manage the site code), writing clear technical requirements when developer assistance is needed.
• Ad-Tech Evaluation: Continuously evaluate the evolving privacy landscape (e.g., iOS updates, cookie deprecation) and recommend technical solutions to maintain measurement accuracy.

What You'll Bring:

• 7-10+ years of experience in digital marketing operations, ad operations, or technical marketing, with a proven track record of operating at a senior/architect level while remaining hands-on.
• Deep Expertise in Paid Media Ad Operations: Comprehensive, hands-on knowledge of tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows), and Tag Management systems (e.g., Google Tag Manager).
• Platform Mastery: Intimate technical knowledge of how major ad networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
• Technical Fluency: Comfort reading and writing basic web code (HTML, JavaScript, CSS) as it relates to tag firing and data-layer variables.
• Data Literacy: Strong understanding of how CRM data, web analytics (e.g., Google Analytics 4), and paid media data interact. Basic SQL skills for querying audience data is a strong plus.
• An Auditor's Mindset: Relentless attention to detail with a passion for finding the "needle in the haystack" when troubleshooting data discrepancies.
• Exceptional Communication: The ability to explain complex technical tracking issues to non-technical marketing leaders.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education and work location. In addition, some roles may be eligible for additional on-target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$158,760 - $198,450 USD

Why You'll Love Us:

• We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [e-mail].