Director, Paid Media DataOps

Constant Contact; Waltham (MA); Híbrido; USD 159 000 - 198 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits

Hybrid work model

Paid leave

Resumo da oferta

Constant Contact is seeking a Director of Paid Media Operations to own data infrastructure powering performance marketing. You’ll bridge marketing strategy with technical realities, audit setups, and guide tracking architecture while hands-on with GTM, APIs, and pixels across platforms.

This role emphasizes server-side tracking, first‑party data workflows, and ensuring data integrity to maximize ROI in a hybrid work environment. Strong leadership and communication are essential.

Qualificações

• 7-10+ years of experience in digital marketing operations or technical marketing at a senior/architect level.
• Deep Expertise in Paid Media Ad Operations with tracking mechanisms, SDKs, pixel setups, and server-side APIs.
• Platform mastery across Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
• Fluency reading/writing basic web code (HTML, JavaScript, CSS) related to tagging and data layers.
• Data literacy and understanding of how CRM data, web analytics, and paid data interact.
• Auditor mindset with attention to detail and problem solving in data.
• Exceptional ability to explain complex technical tracking to non-technical leaders.

Responsabilidades

• Own the tagging ecosystem as primary GTM administrator and architect for conversion pixels, event tags, and tracking scripts across digital properties.
• Lead server-to-server tracking implementation and ongoing health (Meta CAPI, Google GCLID/CAPI, Enhanced Conversions).
• Manage offline conversion workflows to feed ad platforms and train bidding algorithms.
• Conduct comprehensive tracking audits and enforce QA before campaigns go live.
• Detect and troubleshoot data discrepancies between ad platforms and internal analytics/CRM.
• Oversee first-party data flow from CRM/Data Warehouse into paid platforms for audience creation and lookalike modeling.
• Define global UTM taxonomy and naming conventions for clean downstream analytics.
• Bridge marketing and engineering by translating requirements into actionable specs for developers.
• Evaluate evolving privacy landscapes and propose technical measurement solutions.

Conhecimentos

Paid media operations

GTM / tag management

Server-side tracking

Meta CAPI / Google GCLID

JavaScript / HTML

Data analytics

Communication

Ferramentas

Google Tag Manager

Meta Conversions API

Google Enhanced Conversions

TikTok Events API

Descrição da oferta de emprego

Constant Contact is seeking a Director of Paid Media Operations to own data infrastructure powering performance marketing. You’ll bridge marketing strategy with technical realities, audit setups, and guide tracking architecture while hands-on with GTM, APIs, and pixels across platforms.

This role emphasizes server-side tracking, first‑party data workflows, and ensuring data integrity to maximize ROI in a hybrid work environment. Strong leadership and communication are essential.