Director, Integrated Paid Media & Growth

Method Recruiting, a 3x Inc. 5000 company; United States; On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Company-sponsored life insurance

Employee Assistance Program

Complimentary gym membership

Personal training discounts

Paid time off

Job summary

Our client seeks a Director of Integrated Paid Media to lead and optimize paid media campaigns across digital, radio, out-of-home, print and emerging channels. You will shape strategy, budget allocation and performance measurement, collaborating with the VP of Marketing Analytics and Strategy to execute against acquisition, conversion and retention goals.

The role requires 7+ years in integrated paid media, strong leadership, and a data-driven mindset.

Qualifications

• 7+ years of experience in integrated paid media.
• Experience driving growth through performance marketing and integrated paid media strategy.
• Advanced knowledge of paid media platforms and measurement tools (Google Ads, Meta Ads, Analytics).
• Strong analytical mindset; experience with BI tools such as Tableau or DOMO.
• Demonstrated leadership and ability to manage high-performing teams.
• Experience in wellness, membership-based or multi-location environments is a plus.
• Comfortable collaborating across time zones in a multi-state environment and travel occasionally.

Responsibilities

• Lead planning, execution and optimization of integrated paid media campaigns across all channels.
• Shape paid media strategy, channel and budget allocation; drive performance reporting.
• Create media briefs and go-to-market plans in collaboration with agency partners.
• Manage paid media agency relationships and ensure accountability to results.
• Establish operating rhythms with partners, including weekly reviews and KPI accountability.
• Own day-to-day media performance, pacing, optimization and escalation with agencies and internal teams.
• Drive market execution for new openings and key promotional periods with agency support.
• Translate performance data into actionable recommendations for media execution.
• Support test-and-learn initiatives with VP of Marketing Analytics and Strategy.
• Collaborate with Creative, Campaign Strategy, Lifecycle, Social, MarTech, Analytics and Sales teams to align plans.
• Stay current with paid media trends and platform updates to keep strategy ahead.

Skills

Integrated paid media

Performance marketing

Team leadership

Analytical skills

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Our client seeks a Director of Integrated Paid Media to lead and optimize paid media campaigns across digital, radio, out-of-home, print and emerging channels. You will shape strategy, budget allocation and performance measurement, collaborating with the VP of Marketing Analytics and Strategy to execute against acquisition, conversion and retention goals.

The role requires 7+ years in integrated paid media, strong leadership, and a data-driven mindset.