Director, Paid Media Ops & Tracking Architecture

Constant Contact; United States; Hybrid; USD 159,000 - 198,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Competitive benefits package

Hybrid work model

Job summary

Constant Contact is seeking a highly technical Director of Paid Media Operations to own data infrastructure powering performance marketing. You will bridge marketing strategy and ad-platform realities, audit current setups, and guide tracking architecture with hands-on GTM and API configurations.

You\'ll lead tagging, offline conversions, QA, and data governance across multiple networks, CRM, and analytics, while communicating complex issues to marketing leadership.

Qualifications

• 7-10+ years in digital marketing operations or technical marketing.
• Hands-on knowledge of tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI) and GTM.
• Experience with major ad networks: Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
• Basic SQL skills for querying audience data are a strong plus.
• Auditor mindset with attention to detail.
• Excellent cross-functional communication.

Responsibilities

• Own tagging ecosystem and implement conversion pixels via GTM.
• Manage offline conversions and feed data back to ad platforms.
• Perform regular tracking audits and QA.
• Lead pre-launch QA for campaigns and pages.
• Diagnose data discrepancies between ad platforms and analytics/CRM.
• Oversee 1st-party data flow into paid platforms.
• Define global UTM taxonomy and naming conventions.
• Bridge marketing and engineering with clear technical requirements.

Skills

Digital marketing operations

Ad operations

GTM & pixels

Server-side APIs

SQL basics

Data governance

Communication skills

Tools

Google Tag Manager

Meta CAPI

Google Analytics 4

CRM systems

Job description

Constant Contact is seeking a highly technical Director of Paid Media Operations to own data infrastructure powering performance marketing. You will bridge marketing strategy and ad-platform realities, audit current setups, and guide tracking architecture with hands-on GTM and API configurations.

You\'ll lead tagging, offline conversions, QA, and data governance across multiple networks, CRM, and analytics, while communicating complex issues to marketing leadership.