Director of Paid Media & Growth (Hybrid)

TruGreen; Franklin (TN); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Job summary

TruGreen is seeking a strategic Director of Paid Media to lead our full-funnel media strategy across paid search, paid social, programmatic, video and emerging channels. The role oversees planning, activation, optimization and measurement with a hybrid work arrangement from Franklin, TN.

The ideal candidate has 10+ years in paid media and integrated strategy, with experience managing large budgets and cross-functional collaboration across Ecommerce, CRM, Analytics and Sales.

Qualifications

• 10+ years of progressive experience in paid media, performance marketing or integrated media strategy.
• Deep experience developing and leading full‑funnel strategies across brand and performance media.
• Strong expertise in paid search, paid social, programmatic, online video and connected TV.
• Proven ability to use media creatively to build attention, generate demand and differentiate a brand.

Responsibilities

• Develop and lead an integrated, full‑funnel media strategy that builds brand demand, generates qualified leads and drives profitable customer acquisition.
• Define the role of each channel across the customer journey and ensure investments work together as one coordinated plan.
• Manage significant media budgets across national, regional and local markets, aligning investment with demand, seasonality, competitive conditions and growth potential.
• Develop breakthrough media ideas that create attention, conversation and competitive distinction, not simply efficient impressions.
• Identify cultural moments, partnerships, emerging platforms and unconventional placements where TruGreen can show up in relevant and unexpected ways.
• Create an agile investment model that allows budgets to shift quickly based on performance, market conditions and incremental growth opportunities.
• Partner with Ecommerce, CRM, Field Marketing, Commercial Marketing, Analytics, Finance and Sales to connect media strategy with business priorities.
• Lead the media agency relationship, establishing clear expectations, deliverables, performance standards and accountability.
• Build a disciplined testing agenda across audiences, channels, creative, offers, bidding strategies, placements and geographic markets.
• Strengthen forecasting, attribution and measurement through marketing mix modeling, incrementality testing and platform‑level reporting.
• Establish clear KPIs across the funnel, including reach, attention, demand creation, traffic, leads, conversion, customer acquisition cost and incremental sales.

Skills

Paid media

Performance marketing

Integrated media strategy

Brand and demand generation

Forecasting and measurement

Education

Bachelor's degree in marketing, business, analytics or a related field

Tools

Paid search platforms

Paid social platforms

Programmatic

Video advertising platforms

Connected TV

Job description

TruGreen is seeking a strategic Director of Paid Media to lead our full-funnel media strategy across paid search, paid social, programmatic, video and emerging channels. The role oversees planning, activation, optimization and measurement with a hybrid work arrangement from Franklin, TN.

The ideal candidate has 10+ years in paid media and integrated strategy, with experience managing large budgets and cross-functional collaboration across Ecommerce, CRM, Analytics and Sales.