Director of Integrated Paid Media & Growth

Method Recruiting, LLC; Dallas (TX); Híbrido; USD 125 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) with company match

Comprehensive medical, dental, vision

Complimentary gym membership

Discounts on personal training

Resumo da oferta

Method Recruiting, LLC is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix, including digital, radio, out-of-home, print and emerging channels. The role partners with the VP of Marketing Analytics and Strategy to allocate budgets, shape strategy, and measure performance to drive acquisition, conversion and retention.

The position is hybrid in the Dallas area, with responsibility for optimizing campaigns, managing agency relationships, and

Qualificações

• 7+ years in integrated paid media, multi-location or franchise experience.
• Proven growth through performance marketing and strategy.
• Experience with Google Ads, Meta Ads and analytics platforms.

Responsabilidades

• Lead the planning, execution and optimization of integrated paid media campaigns across all channels, including paid search, Google, Meta, display, video, affiliate, programmatic, radio, out-of-home and print.
• Support shaping paid media strategy, channel allocation, budget allocation and performance measurement, then lead execution and optimization to support acquisition, conversion and retention.
• Develop media briefs and go-to-market plans translating business goals into actionable paid media direction and work with agency partners to execute and optimize.

Conhecimentos

Integrated paid media

Performance marketing

Leadership

Analytics

Team management

Ferramentas

Google Ads

Meta Ads

GA4 / Analytics tools

Tableau

Descrição da oferta de emprego

Method Recruiting, LLC is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix, including digital, radio, out-of-home, print and emerging channels. The role partners with the VP of Marketing Analytics and Strategy to allocate budgets, shape strategy, and measure performance to drive acquisition, conversion and retention.

The position is hybrid in the Dallas area, with responsibility for optimizing campaigns, managing agency relationships, and