Paid Media Director: Full-Funnel Growth & Innovation

TruGreen Limited; Franklin (TN); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

Company-matching 401(k)

Career growth opportunities

Job summary

TruGreen Limited is seeking a Director of Paid Media to lead our full-funnel media strategy and investment across national, regional, and local markets. You will connect brand-building and demand-gen activities to measurable growth, overseeing paid search, social, programmatic, video, CTV, audio, and emerging channels.

The role requires deep performance marketing expertise, hands-on channel knowledge, and a track record in optimizing budgets while driving acquisition.

Qualifications

• Over 10 years in paid media, performance marketing or integrated media strategy.
• Experience leading full-funnel strategies across brand and performance.
• Strong expertise in paid search, paid social, programmatic, online video and connected TV.
• Proven ability to use media creatively to build attention and demand.
• Experience managing national media with regional/local adaptation.
• Solid understanding of attribution, incrementality and marketing mix modeling.
• Experience in high-volume consumer, home services or lead-gen is preferred.
• Direct mail integration experience is a plus.

Responsibilities

• Develop an integrated, full-funnel media strategy to build brand demand and drive qualified leads.
• Define each channel’s role within the customer journey and ensure a cohesive plan.
• Manage large media budgets across national, regional and local markets.
• Create breakthrough media ideas to differentiate the brand and capture attention.
• Identify partnerships and emerging platforms for relevant, unexpected presence.
• Build an agile investment model that shifts budgets with performance.
• Collaborate with Ecommerce, CRM, Field Marketing, Analytics, Finance and Sales.
• Lead the media agency relationship with clear expectations and outcomes.
• Establish a disciplined testing agenda across audiences, channels, offers and geo markets.
• Improve forecasting, measurement and attribution through MMM and incrementality testing.
• Set clear funnel KPIs: reach, demand, traffic, leads, CAC and incremental sales.

Skills

Full-funnel strategy

Media planning

Budget management

Attribution & MMM

Strategic leadership

Direct mail integration

Education

Bachelor’s degree in marketing, business, analytics or related field

Job description

TruGreen Limited is seeking a Director of Paid Media to lead our full-funnel media strategy and investment across national, regional, and local markets. You will connect brand-building and demand-gen activities to measurable growth, overseeing paid search, social, programmatic, video, CTV, audio, and emerging channels.

The role requires deep performance marketing expertise, hands-on channel knowledge, and a track record in optimizing budgets while driving acquisition.