Director, Paid Media

TruGreen; Franklin (TN); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Job summary

TruGreen is seeking a strategic Director of Paid Media to lead our full-funnel media strategy across paid search, paid social, programmatic, video and emerging channels. The role oversees planning, activation, optimization and measurement with a hybrid work arrangement from Franklin, TN.

The ideal candidate has 10+ years in paid media and integrated strategy, with experience managing large budgets and cross-functional collaboration across Ecommerce, CRM, Analytics and Sales.

Qualifications

• 10+ years of progressive experience in paid media, performance marketing or integrated media strategy.
• Deep experience developing and leading full‑funnel strategies across brand and performance media.
• Strong expertise in paid search, paid social, programmatic, online video and connected TV.
• Proven ability to use media creatively to build attention, generate demand and differentiate a brand.

Responsibilities

• Develop and lead an integrated, full‑funnel media strategy that builds brand demand, generates qualified leads and drives profitable customer acquisition.
• Define the role of each channel across the customer journey and ensure investments work together as one coordinated plan.
• Manage significant media budgets across national, regional and local markets, aligning investment with demand, seasonality, competitive conditions and growth potential.
• Develop breakthrough media ideas that create attention, conversation and competitive distinction, not simply efficient impressions.
• Identify cultural moments, partnerships, emerging platforms and unconventional placements where TruGreen can show up in relevant and unexpected ways.
• Create an agile investment model that allows budgets to shift quickly based on performance, market conditions and incremental growth opportunities.
• Partner with Ecommerce, CRM, Field Marketing, Commercial Marketing, Analytics, Finance and Sales to connect media strategy with business priorities.
• Lead the media agency relationship, establishing clear expectations, deliverables, performance standards and accountability.
• Build a disciplined testing agenda across audiences, channels, creative, offers, bidding strategies, placements and geographic markets.
• Strengthen forecasting, attribution and measurement through marketing mix modeling, incrementality testing and platform‑level reporting.
• Establish clear KPIs across the funnel, including reach, attention, demand creation, traffic, leads, conversion, customer acquisition cost and incremental sales.

Skills

Paid media

Performance marketing

Integrated media strategy

Brand and demand generation

Forecasting and measurement

Education

Bachelor's degree in marketing, business, analytics or a related field

Tools

Paid search platforms

Paid social platforms

Programmatic

Video advertising platforms

Connected TV

Job description

Position Overview

Please note: This is a hybrid role based out of our Support Center in Franklin, TN, with Monday through Thursday in the office and Fridays as designated work-from-home days.

TruGreen is seeking a strategic, analytical and innovative Director of Paid Media to lead our full-funnel media strategy and investment. This leader will connect brand-building and demand‑generation activity to measurable business growth across national, regional and local markets.

The Director will oversee media planning, activation, optimization and measurement across paid search, paid social, programmatic, video, connected TV, audio and emerging channels.

The ideal candidate brings deep performance marketing expertise, understands how upper‑and‑lower‑funnel investments work together and knows how to balance proven performance channels with new opportunities to build demand and brand preference. Experience integrating direct mail into a broader acquisition strategy is a strong plus.

Key Responsibilities

• Develop and lead an integrated, full‑funnel media strategy that builds brand demand, generates qualified leads and drives profitable customer acquisition.
• Define the role of each channel across the customer journey and ensure investments work together as one coordinated plan.
• Manage significant media budgets across national, regional and local markets, aligning investment with demand, seasonality, competitive conditions and growth potential.
• Develop breakthrough media ideas that create attention, conversation and competitive distinction, not simply efficient impressions.
• Identify cultural moments, partnerships, emerging platforms and unconventional placements where TruGreen can show up in relevant and unexpected ways.
• Create an agile investment model that allows budgets to shift quickly based on performance, market conditions and incremental growth opportunities.
• Partner with Ecommerce, CRM, Field Marketing, Commercial Marketing, Analytics, Finance and Sales to connect media strategy with business priorities.
• Lead the media agency relationship, establishing clear expectations, deliverables, performance standards and accountability.
• Build a disciplined testing agenda across audiences, channels, creative, offers, bidding strategies, placements and geographic markets.
• Strengthen forecasting, attribution and measurement through marketing mix modeling, incrementality testing and platform‑level reporting.
• Establish clear KPIs across the funnel, including reach, attention, demand creation, traffic, leads, conversion, customer acquisition cost and incremental sales.

Qualifications

• 10+ years of progressive experience in paid media, performance marketing or integrated media strategy, including experience managing large and complex budgets.
• Deep experience developing and leading full‑funnel strategies across brand and performance media.
• Strong expertise in paid search, paid social, programmatic, online video and connected TV.
• Proven ability to use media creatively to build attention, generate demand and differentiate a brand.
• Experience managing national media while adapting investment and activation for regional and local opportunities.
• Strong understanding of attribution, incrementality, marketing mix modeling, forecasting and performance measurement.
• Experience in a high‑volume consumer, subscription, home services or lead‑generation business is preferred.
• Experience integrating direct mail into an omnichannel acquisition strategy is a plus.
• Bachelor’s degree in marketing, business, analytics or a related field.

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

$150k - 190k

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company‑matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).