Head of Paid Media & Growth Analytics (Hybrid/Remote)

Gorilla Commerce; Norwalk (CT); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision plans

401(k) with company match

Generous PTO and parental leave

Flexible work schedule

Professional development opportunities

Job summary

A leading e-commerce company in Norwalk is seeking a Director of Paid Media to lead its advertising strategy across multiple platforms. The role requires over 7 years of experience managing high-budget campaigns and expertise in data analytics and attribution modeling. Candidates should demonstrate creative optimization skills and capability in utilizing SQL and Excel. The position offers a competitive benefits package, flexibility in work arrangements, and opportunities for professional development.

Qualifications

• Proven success in high-budget campaigns ($10M+).
• Advanced proficiency in attribution modeling and statistical methods.
• Experience with Marketing Mix Modeling (MMM) and incrementality testing.

Responsibilities

• Lead and optimize campaigns across Amazon Ads, Walmart Connect, and social platforms.
• Develop sophisticated attribution frameworks for measurement.
• Monitor and optimize CAC:LTV ratios, MER, and incremental lift across channels.

Skills

Paid media management

Data analytics

Attribution modeling

Creative optimization

Statistical methods

Education

7+ years in paid media management

Certifications in Amazon Ads, Google, Meta, TikTok

Tools

SQL

Excel

BI tools

Python/R for marketing analytics

Job description

A leading e-commerce company in Norwalk is seeking a Director of Paid Media to lead its advertising strategy across multiple platforms. The role requires over 7 years of experience managing high-budget campaigns and expertise in data analytics and attribution modeling. Candidates should demonstrate creative optimization skills and capability in utilizing SQL and Excel. The position offers a competitive benefits package, flexibility in work arrangements, and opportunities for professional development.