Head of Paid Media & Search Strategy (Hybrid)

Gartner Inc.; Dolphin Cove (CT); Hybrid; USD 120,000 - 167,000; Full time

Benefits offered by this job

Hybrid work environment

Generous PTO

401k match

Stock purchase plan

Job summary

Gartner seeks a Director of Paid Media & Search Strategy to lead paid media and search across Gartner Conference Marketing. You will translate business objectives into media strategies, guide cross-channel investments, and partner with Sales and Marketing to optimize audience engagement and registrations.

You will own governance, measurement, and platform best practices, while driving innovation and collaboration with Analytics, Marketing Operations, and external agencies to deliver measurable

Qualifications

• 10+ years of progressive experience in paid media, digital marketing, or related disciplines.
• Demonstrated expertise across search, paid social, video, display, and programmatic channels.
• Experience developing audience strategies in complex B2B organizations.
• Experience managing agency relationships and influencing senior stakeholders.
• Strong understanding of measurement, attribution, and campaign performance evaluation.

Responsibilities

• Develop paid media strategies aligned with business objectives and growth priorities.
• Define channel recommendations across Google, YouTube, LinkedIn, and programmatic platforms.
• Guide investment strategies, budget allocations, and optimization priorities across channels.
• Lead test-and-learn initiatives to improve campaign effectiveness and uncover opportunities.
• Own audience strategy and translate ICPs into targeting approaches.
• Lead governance, measurement standards, and platform best practices across teams.

Skills

Paid media

Search strategy

Audience strategy

Agency management

Measurement & analytics

SEO collaboration

Tools

Google Ads

LinkedIn Ads

Microsoft Ads

YouTube

Programmatic

Job description

Gartner seeks a Director of Paid Media & Search Strategy to lead paid media and search across Gartner Conference Marketing. You will translate business objectives into media strategies, guide cross-channel investments, and partner with Sales and Marketing to optimize audience engagement and registrations.

You will own governance, measurement, and platform best practices, while driving innovation and collaboration with Analytics, Marketing Operations, and external agencies to deliver measurable