Director of Marketing Technology

PSECU Pennsylvania State Employees Credit Union; Pennsylvania; Hybrid; USD 140,000 - 190,000; Full time

Job summary

PSECU Pennsylvania State Employees Credit Union in Pennsylvania is seeking a Director of Marketing Technology to define and execute the enterprise MarTech strategy, roadmap, governance, and platform ecosystem, powering personalized member experiences across digital channels. The role leads the technology, data, and operational capabilities that support growth, engagement, retention, and product adoption.

This hybrid position requires collaboration with Marketing, IT, Data & Analytics, Product,

Qualifications

• Bachelors in business or information systems with relevant marketing tech focus.
• 10 years of progressive experience in Marketing Technology and digital experience.
• 5+ years of people leadership experience.
• Experience with enterprise platforms and analytics tools.

Responsibilities

• Define and lead the enterprise MarTech strategy and roadmap.
• Oversee administration, integration, security, and performance of marketing tech ecosystem.
• Drive personalization and customer journey strategies using data and analytics.
• Lead website, SEO, experimentation, and digital experience initiatives.
• Establish governance, budgets, vendors, and operational resources.

Skills

Leadership

Digital marketing strategy

Marketing automation

People management

Data-driven decision making

Governance and compliance

Education

Bachelor's: Business Administration

Bachelor's: Information Systems

Master's: Business Administration

Master's: Information Systems

Tools

HubSpot

Salesforce Marketing Cloud

Adobe Experience Cloud

Optimizely

Google Analytics

Adobe Analytics

Sitecore

Tealium

Segment

Job description

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on... The Director of Marketing Technology is responsible for defining and executing PSECU's enterprise Marketing Technology (MarTech) strategy, roadmap, governance, and platform ecosystem. This role leads the technology, data, and operational capabilities that power personalized member experiences across digital channels and supports PSECU's strategic objectives for growth, engagement, retention, and product adoption. The Director serves as the primary owner for marketing technology platforms including marketing automation, CRM enablement, website and content management technologies, customer data activation, personalization engines, analytics, SEO/AEO, experimentation, and digital engagement tools. This position partners closely with Marketing, Information Technology, Data & Analytics, Product, Operations, and Compliance teams to deliver scalable, integrated, and measurable member experiences. This leader is responsible for driving innovation through automation, artificial intelligence, advanced analytics, and emerging technologies while establishing governance, operational excellence, and performance measurement frameworks across all digital member touchpoints.

Schedule: Monday - Friday, 8:00am -4:00pm.

This position will be a hybrid model both in person and remote with minimum of onsite expectation of 60% or as needed.

In this position, you will Develop and lead the enterprise Marketing Technology (MarTech) strategy, roadmap, governance framework, and technology investments to support digital experience, member engagement, and business growth objectives. Oversee the administration, optimization, integration, security, and performance of the marketing technology ecosystem, ensuring scalable and compliant solutions that support member acquisition and engagement. Drive enterprise personalization and customer journey strategies by leveraging member data, audience segmentation, and journey orchestration capabilities to enhance acquisition, onboarding, engagement, retention, and cross-sell opportunities. Lead website, SEO/AEO, conversion optimization, experimentation, and digital experience initiatives to improve usability, engagement, lead generation, product adoption, and member satisfaction. Establish and optimize marketing automation capabilities across omnichannel platforms, enabling personalized communications and efficient campaign execution, measurement, and continuous improvement. Partner with Data & Analytics teams to develop performance measurement frameworks, KPIs, attribution models, dashboards, and reporting practices that drive data-informed decision-making and marketing effectiveness. Evaluate, implement, and govern AI-powered marketing technologies and emerging digital innovations to improve member experiences, operational efficiency, and organizational effectiveness. Manage Marketing Technology budgets, vendor relationships, contracts, licensing agreements, and operational resources to ensure technology investments deliver measurable business value and ROI. Lead, coach, and develop high-performing teams while fostering a culture of innovation, accountability, collaboration, and continuous learning that supports long-term digital transformation goals. Ensure compliance with privacy, accessibility, security, and regulatory requirements by establishing governance controls, conducting audits, and safeguarding member information across digital platforms and communications. Other duties as assigned.

Qualifications

• Bachelors: Business Administration (Required), Bachelors: Information Systems (Required), Bachelors (Required), Masters, Masters: Business Administration, Masters: Information Systems 10 years' experience of progressive experience in Marketing Technology, Digital Experience, CRM, Marketing Operations.
• Required 5 years of people leadership experience.
• Required Any equivalent combination of experience and education.
• Required Experience with platforms such as HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Optimizely, Google Analytics, Adobe Analytics, Sitecore, Tealium, Segment or similar enterprise solutions.
• Not Required AI and Marketing Automation - N/A, Experience Cloud - Adobe, Google Analytics Certification - Google, HubSpot Sales Software - HubSpot Academy, Marketing Cloud - Salesforce, Project Management Professional (PMP) - Project Management Institute (PMI)

In 1934, 22 ordinary people pooled $90 of their own money and formed PSECU, a not-for-profit credit union, to provide a better life for themselves and their families. Since then, PSECU has grown to over $8 billion in assets, more than 590,000 members, and approximately 850 employees. We've been recognized by several organizations for our high-quality, low-cost financial products and services, positive member experience, and commitment to helping our Members Achieve More.