Marketing Strategy & Growth Director

PSECU Pennsylvania State Employees Credit Union; Pennsylvania; Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

PSECU Pennsylvania State Employees Credit Union is seeking a Director of Marketing Strategy & Planning to lead enterprise marketing strategy, annual planning, and portfolio prioritization. This role partners with executive stakeholders to translate objectives into actionable marketing plans that drive member growth, product adoption, engagement, and retention.

The position oversees Marketing Strategy and drives major initiatives including Digital Banking transformation, CRM evolution, and brand

Qualifications

• 10+ years of progressive experience in marketing strategy or related fields.
• Experience leading large-scale modernization or brand strategy initiatives.
• Proven ability to translate enterprise objectives into actionable plans.

Responsibilities

• Lead the development and execution of enterprise marketing strategies and annual plans.
• Provide strategic oversight across product areas, partnerships, and digital initiatives.
• Partner with executive leadership to align priorities and marketing investments.

Skills

Strategic leadership

Cross-functional partnership

CRM & lifecycle marketing

Marketing strategy development

Digital Transformation

Education

Bachelor's in Business Administration

Bachelor's in Marketing

Bachelor's in Economics

Masters in Business Administration

Tools

CRM platforms

Analytics & BI tools

Job description

PSECU Pennsylvania State Employees Credit Union is seeking a Director of Marketing Strategy & Planning to lead enterprise marketing strategy, annual planning, and portfolio prioritization. This role partners with executive stakeholders to translate objectives into actionable marketing plans that drive member growth, product adoption, engagement, and retention.

The position oversees Marketing Strategy and drives major initiatives including Digital Banking transformation, CRM evolution, and brand