Director of Marketing & Admissions Growth

Genesis; Mendham (NJ); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition, Travel, and Wireless Service 

Employee Assistance Program

Employee Foundation

Health, Dental, Vision, Company-paid

401K

Paid Time Off

Free 24/7 virtual health care

On-Demand Pay Program

Job summary

Genesis is seeking a Director of Marketing, Admissions, and Internal Referral Management to drive sales and marketing strategies for nursing centers and assisted living communities. You will oversee external and internal referrals, working with Clinical Admissions Directors to optimize conversions and center representation in the community.

The role emphasizes team leadership, relationship-building, and analyzing competitive landscapes to grow business and meet revenue targets.

Qualifications

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
• Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Responsibilities

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Education

Two years college education in health care administration, business management, and/or marketing or public relations preferred

Job description

Genesis is seeking a Director of Marketing, Admissions, and Internal Referral Management to drive sales and marketing strategies for nursing centers and assisted living communities. You will oversee external and internal referrals, working with Clinical Admissions Directors to optimize conversions and center representation in the community.

The role emphasizes team leadership, relationship-building, and analyzing competitive landscapes to grow business and meet revenue targets.