Marketing and Admissions Director

Genesis HealthCare, Inc.; Winchester (NH); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition discounts

Travel discounts

Wireless service discounts

Employee Assistance Program

Health, Dental, Vision insurance

Company-paid life insurance

401K

Paid Time Off

Pet Insurance

Job summary

An established industry player in long-term care is seeking a dynamic Director of Marketing, Admissions, and Internal Referral Management. This pivotal role focuses on developing comprehensive sales and marketing strategies to achieve census and revenue goals while fostering community relationships. The ideal candidate will possess strong leadership skills and a deep understanding of the healthcare landscape. Join a collaborative and inclusive environment that values your contributions and supports your professional growth. This is a fantastic opportunity to make a meaningful impact in the lives of patients and residents while driving business success.

Qualifications

• 3+ years of experience in a healthcare setting is required.
• 2 years of college education in relevant fields preferred.

Responsibilities

• Develop and implement sales and marketing strategies for nursing centers.
• Oversee referral management and collaborate with Clinical Admissions Directors.

Skills

Healthcare Experience

Sales and Marketing Strategies

Relationship Building

Competitive Analysis

Education

2 years college education in healthcare administration

Business Management

Marketing or Public Relations

Job description

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here's a brief overview of the responsibilities and core impact this role will make:

1. Referral Generation - Management
2. Competitive Landscape Analysis
3. Community Engagement - Brand Management
4. Territory Management and Admissions
5. Benefits Verifications
6. Leadership and Team Building

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA.
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off

We also offer several voluntary insurances such as:

• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $25.00 - USD $28.00 /Yr.