Strategic Marketing, Admissions & Referrals Director

Genesis HealthCare, Inc.; Mendham (NJ); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition, Travel, and Wireless Service

Employee Assistance Program

Employee Foundation

Health, Dental, Vision, life insurance

401K, Paid Time Off

On-Demand Pay

Job summary

Genesis HealthCare, Inc. is seeking a Director of Marketing, Admissions, and Internal Referral Management in Mendham, NJ.

The role focuses on developing and implementing sales and marketing strategies to achieve census, mix, and revenue goals for nursing centers and assisted living communities. The position oversees external and internal referral management, collaborates with Clinical Admissions Directors, and represents the center within the community to drive growth through relationships and

Qualifications

• Minimum 3 years' experience in a healthcare setting.
• Two years of college education in health care administration, business management and/or marketing or public relations preferred.

Responsibilities

• Referral generation and management.
• Competitive landscape analysis.
• Community engagement and brand management.
• Territory management and admissions.
• Benefits verifications.
• Leadership and team development.

Skills

Healthcare marketing

Sales leadership

Relationship-building

Strategic planning

Education

Two years college in healthcare administration or related fields

Job description

Genesis HealthCare, Inc. is seeking a Director of Marketing, Admissions, and Internal Referral Management in Mendham, NJ.

The role focuses on developing and implementing sales and marketing strategies to achieve census, mix, and revenue goals for nursing centers and assisted living communities. The position oversees external and internal referral management, collaborates with Clinical Admissions Directors, and represents the center within the community to drive growth through relationships and