Director of Market Growth & Commercialization

Daily Harvest; New York (NY); On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Chobani is seeking a Director, Commercialization to drive market initiatives by researching, crafting, and implementing strategic actions that elevate sales and profitability. The role partners with NPD, Marketing, Supply Chain, and Sales to support decision-making and translate insights into action.

Reporting to the Vice President of Commercialization, the leader will guide cross-functional teams, shape multi-year roadmaps, and influence go-to-market strategies across channels and retailers.

Qualifications

• Bachelor's degree required.
• Minimum 8 years CPG experience.
• Strong analytical, time & project management skills.
• Competent with complex data sets.
• Competent with syndicated data sources (Circana/NIQ).
• Experience successfully managing people.
• Highly organized with the ability to run multiple projects & collaborate with multiple partners, including leadership.
• Proficient in Microsoft Office Suite.
• Expertise in knowledge of marketplace, channel and industry trends, competitors, and leading customer strategies.
• Willingness to travel (40%).

Responsibilities

• Deliver market initiatives for increased sales & profit by aligning consumer proposition, positioning, capabilities & insights from NPD, R&D, Supply Chain Manufacturing & Marketing.
• Support comprehensive market initiatives by conducting discovery analysis, competitive intelligence/positioning, risk assessments, buying journey, shopper proposition & market introduction framework (channel/trade, customer, route/distribution, launch blueprint) as well as timelines to generate incremental sales & profit & accelerate marketplace acceptance (insights to commercial action).
• Activate against retailer-led opportunities & market competitive intelligence, liaising with internal teams (NPD, Supply Chain, Marketing) to generate initiatives for increased sales & profit.
• Lead cross-functional team initiatives to inform multi-year roadmaps that address consumer needs & evolving marketplace trends, including quarterly portfolio reviews and Sales listening sessions.
• Lead Top-Down volume assessments and guidance for new product launches and innovation scoping.
• Scrutinize industry & marketplace trends, investigating areas of white space & recommending incremental areas for product & marketplace acceleration.
• Work collaboratively with cross-functional partners to develop compelling content for retailer meetings, representing Chobani’s innovation pipeline and roadmap.
• Work collaboratively to develop internal & external relationships with vendors, suppliers & partners as needed.
• Provide key initiative insights derived from complex data sources: internal, syndicated & shopper to improve the customer value chain
• Partner with internal functions such as NPD/Supply Chain, Commercial Finance, Marketing, Sales to lead initiatives from development to execution to performance tracking while influencing improvements to system and process optimization

Skills

Analytical skills

Project management

Time management

Data analysis

Circana/NIQ data

People management

Microsoft Office Suite

Willingness to travel

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

Chobani is seeking a Director, Commercialization to drive market initiatives by researching, crafting, and implementing strategic actions that elevate sales and profitability. The role partners with NPD, Marketing, Supply Chain, and Sales to support decision-making and translate insights into action.

Reporting to the Vice President of Commercialization, the leader will guide cross-functional teams, shape multi-year roadmaps, and influence go-to-market strategies across channels and retailers.