Director of Integrated Campaigns - Remote

Rippling; United States; Remote; USD 160,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid parental leave

Unlimited PTO

Flexible remote work

Job summary

Consensus is seeking a Director of Integrated Campaigns to own the campaign engine across always-on programs and big themed campaigns. You will shape the category narrative into demand across channels, with ownership of plan, calendar, budget, and results, reporting to the VP of Growth.

This builder's role focuses on integrated programs with a clear thesis, defined audience, and a measurement model. You’ll work in signal and account engagement rather than just leads.

Qualifications

• 8+ years in B2B demand generation.
• 3+ years leading campaign teams and owning a pipeline.
• Proven multi-channel program experience.
• Fluency with marketing automation, CRM, and intent tools.

Responsibilities

• Own the integrated campaign strategy and calendar; drive themed campaigns across channels.
• Design programs around account engagement, product experience data, and intent.
• Own channel mix and budget allocation across paid search and social, AI-search channels, and partnerships.
• Run the always-on engine with awareness and consideration nurtures and persona-based journeys for pre-sales, revenue, and marketing leadership.
• Collaborate across Marketing to unify launches, assets, and narratives with Field, Lifecycle, ABM, and Product Marketing.
• Instrument campaigns with measurable goals and retire underperforming programs.
• Test new channels, formats, and AI-driven visibility with clear hypotheses.
• Partner with Sales/ SDR to ensure campaigns translate to immediate next steps.
• Manage agency/vendor relationships and mentor the campaigns team.

Skills

B2B demand gen

Campaign leadership

Multi-channel marketing

Marketing automation

Sales tech domain

AI in marketing

Strong writing

Ambiguity tolerance

Tools

HubSpot

CRM

Intent tools

Job description

Consensus is seeking a Director of Integrated Campaigns to own the campaign engine across always-on programs and big themed campaigns. You will shape the category narrative into demand across channels, with ownership of plan, calendar, budget, and results, reporting to the VP of Growth.

This builder's role focuses on integrated programs with a clear thesis, defined audience, and a measurement model. You’ll work in signal and account engagement rather than just leads.