Director of Integrated Campaigns & Lifecycle Strategy

Access | Information Management; Peabody (MA); On-site; USD 150,000 - 220,000; Full time

Job summary

Access | Information Management seeks a Director, Integrated Campaigns, Content & Lifecycle to own the campaign operating system and drive pipeline across solutions, segments, regions, and revenue motions. You will lead planning, content strategy, lifecycle programs, and cross-functional execution with Marketing, Sales, and Product Marketing to accelerate revenue growth.

You will define objectives, audiences, messaging, and success metrics, while optimizing performance through measurement

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 7+ years of progressive experience in B2B marketing, demand generation, lifecycle marketing, integrated campaigns, or related areas.
• Experience translating business and revenue priorities into executable marketing plans.
• Experience establishing campaign planning, prioritization, governance, and operational processes.
• Experience managing integrated campaigns across multiple channels including email, paid media, webinars, field marketing, web, sales enablement, and outbound programs.

Responsibilities

• Lead development, prioritization, execution, and optimization of integrated campaigns across strategic solutions, segments, regions, and revenue motions.
• Serve as the accountable owner for campaign planning and execution, ensuring alignment across Marketing, Sales, Product Marketing, Revenue Operations, and external partners.
• Define campaign content requirements aligned to target audiences and buyer journey stages.
• Establish lifecycle marketing strategies including nurture, re-engagement, event follow-up, and lead recycling programs.
• Partner with Sales and Revenue Operations to define lead routing, follow-up processes, and reporting frameworks.
• Communicate campaign performance, insights, risks, and opportunities to leadership and key stakeholders.

Skills

B2B marketing

Demand generation

Lifecycle marketing

Campaign planning

Cross-functional leadership

Project management

Data-driven decisions

Marketing automation

CRM

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

Marketing automation

Analytics tools

Job description

Access | Information Management seeks a Director, Integrated Campaigns, Content & Lifecycle to own the campaign operating system and drive pipeline across solutions, segments, regions, and revenue motions. You will lead planning, content strategy, lifecycle programs, and cross-functional execution with Marketing, Sales, and Product Marketing to accelerate revenue growth.

You will define objectives, audiences, messaging, and success metrics, while optimizing performance through measurement